15 Best Tours & Things To Do In Traverse City

Traverse City is a standout destination in Michigan, offering more than just charming shops and beautiful lakeshores. Its diverse range of tours—from award-winning wineries to sailing adventures—makes it a prime spot for any traveler looking to explore beyond the usual.

We’ve highlighted some of the top experiences here, including a 5-Hour Traverse City Wine Tour that combines convenient transportation with tastings at four Leelanau Peninsula wineries, and a Sunset Sail with Food, Wine & Cocktails that promises spectacular views and a relaxing evening on the water. Whether you’re into wine, sailing, or ghost stories, Traverse City offers something memorable.

Quick Overview

Our list features wine tours including comprehensive bus trips, private chauffeur experiences, and VIP luxury tours. We also include sailing adventures such as sunset and daytime excursions, some with onboard food and drinks. For a more unusual experience, don’t miss the haunted ghost lantern tour, which combines history with a bit of paranormal fun.

Each experience is designed to give you a taste of Traverse City’s uniqueness, from panoramic vineyard views to coastal sunsets. Now, let’s explore each tour in detail.

1. 5-Hour Traverse City Wine Tour: 3 Wineries on Leelanau Peninsula

This popular wine tour takes you to four top wineries along Michigan’s Leelanau Peninsula, with the convenience of transportation included. For just $79.99 per person, you’ll spend around five hours sampling award-winning handcrafted wines and European-style brandies at Black Star Farms, Shady Lane Cellars, and other renowned locations.

Black Star Farms stands out for its 160-acre estate, outdoor terrace, and over 50 wines, making it a highlight. All winery reservations are handled, so you don’t need to worry about logistics.

What makes this tour special is the relaxed pace and the inclusion of snacks on the bus, which means you can sip and nibble without worry. The reviews consistently praise the comfortable transport and scenic drives, with “Neil” and “Michael” getting shout-outs for their friendly guidance.

It’s an excellent choice for those who want a stress-free wine experience while enjoying the beautiful countryside. The tour ends just in time for dinner, so you can extend your day on your own.

Bottom Line: A great value for wine lovers who want to visit multiple wineries without the hassle of driving.

2. Sunset Sail from Traverse City with Food, Wine & Cocktails

At number 2 on our list, the Sunset Sail offers a serene experience aboard the Wind Dancer schooner, with panoramic views of Grand Traverse Bay. For $199 per person, you’ll enjoy a 2.5-hour cruise with complimentary wine, beer, and cocktails, plus local food like raclette cheese and fudge.

Captain Nate and Kate keep the atmosphere friendly and informative, sharing the schooner’s history and pointing out scenic sights.

This is perfect for couples or small groups seeking a romantic, laid-back evening. The reviews emphasize the exceptional crew and the beautiful sunset views.

The boat’s size and the inclusive drinks create an intimate and comfortable setting, making it an ideal way to unwind after a day of sightseeing. During the cruise, you’re encouraged to take photographs and truly soak in the peaceful water environment.

Bottom Line: An elegant, all-inclusive way to enjoy Traverse City’s stunning water scenery with a relaxed, friendly crew.

3. NON BUS 4 Winery Traverse City Wine Tour on Old Mission Peninsula

For around $68, the Non-bus 4 Winery Tour offers a luxury experience in stylish GMC Yukons, with no crowded buses. This VIP tour focuses on stunning views, iconic wineries like Hawthorne and Bowers Harbor, and personalized service from professional wine guides. Over 4 to 5 hours, you’ll visit four wineries, savoring their stellar wines, such as Merlot, Dry Riesling, and Auxerrois.

This tour’s strength is its quality of experience—you’re not rushed, and the guides provide detailed tasting tips. Visitors praise the secluded vineyard locations and the high-end vehicles, which add a touch of glamour. The small group size and expert guides make it ideal for those who want a more personalized, upscale wine tour. One reviewer appreciated the secluded site with panoramic views.

Bottom Line: Perfect for wine connoisseurs seeking a luxurious, relaxed day with ample time to enjoy each winery.

4. Guided Sightseeing Cruise on West Grand Traverse Bay

Number 4 features a guided cruise that lasts about two hours for just $48 per person. You’ll board the Discovery, a double-decker vessel, and enjoy panoramic water views while learning about the history of Traverse City and the bay. The crew provides insightful narration, pointing out landmarks and natural features along the shoreline.

This tour is ideal for families or those who prefer a more relaxed, educational experience. Reviewers highlight the “friendly staff” and “beautiful water scenery,” noting that it’s a peaceful way to see the city from a different perspective. The full-service bar means you can purchase locally sourced snacks and beverages, making it a comfortable and casual outing.

Bottom Line: A great value for history enthusiasts and water lovers wanting a scenic, tranquil cruise.

5. Designated Driver TC – We Drive Your Car – Private TC Wine Tour

For $184.50 per person, the Designated Driver TC offers a personalized, private wine tasting experience. You provide your car, and a professional driver takes care of all the driving, allowing you to relax and focus on the wines. This allows a flexible, customized itinerary with stops at top wineries like Brys Estate and Chateau Chantal.

Guests rave about the personalized service and the insider tips provided during the tour. It’s ideal for groups who want full control over their schedule without worrying about driving. The reviews mention the friendly guides and the variety of wineries visited, making it a flexible and comfortable option.

Bottom Line: Best suited for groups wanting a private, flexible, and stress-free wine day.

6. Day Sail from Traverse City with Food, Wine, & Cocktails

Another sailing adventure, this Day Sail lasts about 2.5 hours and includes local food, drinks, and the chance to help raise sails. Priced at $169, it’s perfect for families or groups wanting an interactive water experience. You’ll enjoy a 60-foot schooner cruising around Grand Traverse Bay, with onboard commentary about the region’s natural and cultural highlights.

Reviewers appreciate the friendly crew and the beautiful scenery. Many mention how the opportunity to participate in sailing adds a special touch. The all-inclusive food and drinks make it a fuss-free way to enjoy the water.

Bottom Line: A lively, family-friendly option for those who want to combine sailing with local flavors.

7. 4-Hour Traverse City Sunset Wine Tour: 3 Wineries on Old Mission Peninsula

This sunset wine tour takes you to three high-rated wineries, including Chateau Chantal, with a focus on spectacular views at dusk. For $74.99, the tour lasts about four hours and includes riding in a premium limo-style bus and tasting flights with locally crafted cheeses. The trip is especially magical during sunset, with views of the bay and rolling vineyards.

Reviews mention the knowledgeable guide and the stunning scenery. It’s perfect for romantic evenings or those wanting a short but memorable wine experience. The focus on high-quality wineries and scenic beauty makes it stand out.

Bottom Line: Ideal for couples seeking a romantic sunset experience with excellent wine and views.

8. NON BUS Traverse City Old Mission Sunset Wine & Distillery Tour

This small-group, luxury tour costs about $68 and emphasizes stunning views, pristine wineries, and celebrity-level service. Visiting three wineries and an optional distillery, this tour offers a relaxed pace with no buses or rush. The secluded Hawthorne Vineyards and Bonobo Winery are highlights, with customized tastings and insight from experienced guides.

Many reviewers comment on the intimate atmosphere and personalized attention. It’s perfect for those who want a luxury, low-key experience, or for celebrating a special occasion.

Bottom Line: Best for luxury-minded travelers who prefer small groups and personalized service.

9. Historical Ghost Lantern Tour Downtown Traverse City +Magnant

At just $38, this Ghost Lantern Tour offers a lively walk through Traverse City’s haunted sites. It lasts 1.5 hours and includes real ghost-hunting equipment. You’ll visit landmarks like the Whiting Hotel, Opera House, and Hannah House, with stories infused with local history and paranormal legends.

Reviewers mention the charismatic guide and the mix of history and spooky fun. It’s suitable for history lovers and those interested in a different kind of evening activity. The personal attention and storytelling make it an engaging, slightly adventurous outing.

Bottom Line: Perfect for those wanting a unique, entertaining evening that combines history and ghost stories.

10. Sunset Cruise Experience on West Grand Traverse Bay

This Sunset Cruise is a shorter, 1.5-hour ride costing $48 per person. With panoramic views of the bay and optional outdoor or indoor seating, it’s a flexible way to see the waterfront at dusk. The friendly crew and local beverages available onboard create a relaxed setting.

Ideal for families or small groups wanting a casual, scenic outing, this cruise offers a less formal alternative to longer sailing trips. Many reviews note the peaceful atmosphere and beautiful sunset views.

Bottom Line: A quick, budget-friendly option for waterfront sightseeing.

11. Private Traverse City Winery or Brewery Tour

For groups up to 14, this Private Winery or Brewery Tour offers a customizable experience lasting around four hours. You choose your preferred stops, and a guide in an air-conditioned vehicle takes care of logistics. Options include visiting top wineries like Chateau Chantal and Bowers Harbor, or breweries if you prefer.

Reviews highlight the personalized itinerary and friendly guide. It’s suited for celebrations, groups with specific interests, or those wanting to avoid the crowds. The flexibility makes it a favorite for special occasions.

Bottom Line: Best for groups wanting full control and a tailored experience.

12. NON BUS Traverse City Old Mission Peninsula 4 Winery Tour

This luxury SUV tour, at $89 per person, offers a more intimate experience with secluded views and top wineries like Brys Estates and Chateau Chantal. It takes approximately 4.5 hours, emphasizing comfort and flexibility. You can customize stops and enjoy high-end tastings in a relaxed environment.

It’s perfect for travelers who prefer avoiding large groups or buses. With hotel pickup and drop-off, it’s very convenient. Reviewers appreciate the secluded location and professional guides.

Bottom Line: Ideal for those seeking a quiet and intimate wine experience with a touch of luxury.

13. Hi-5 Rickshaw Tour Traverse City – First Thing You MUST Do in TC!

This private pedicab tour is a fun and speedy way to explore downtown Traverse City. For only $159 per group, you’ll visit multiple neighborhoods like Front Street, the Warehouse District, and Old Towne, learning about local history and hotspots as you go. The rickshaw comfortably seats two adults, making it perfect for quick sightseeing.

Reviewers mention how Michelle made the experience personal and informative. It’s ideal for first-timers or those wanting a customized, energetic overview of the city.

Bottom Line: A lively, interactive way to discover Traverse City’s highlights quickly.

14. NON BUS VIP Cadillac Escalade Traverse City Old Mission Wine Tour

This luxury VIP tour costs $119 per person and covers four wineries with stunning views and personalized service. The tour includes Hawthorne Vineyards and Chateau Chantal, with expert guides providing tailored tastings. The Cadillac Escalade adds a touch of sophistication.

Reviewers call it a “first-class” experience and highlight the professionalism of the guides. The small group setting makes it ideal for special occasions or travelers who want a more refined experience.

Bottom Line: Best for discerning travelers seeking a luxurious, private wine day.

15. NON BUS VIP GMC Yukon Traverse Old Mission Peninsula Wine Tour

Finally, the GMC Yukon VIP Tour offers a 4- to 5-hour luxury experience for $99 per person. Traveling in a stylish Yukon, it visits four wineries, including Brys Estates and Old Mission Distillery. The guide provides insider tips and flexible stops for tastings.

Reviewers praise the professional guides and high-end vehicle, making it a standout for those wanting a quiet, comfortable, and personalized outing. It’s perfect for celebration groups or travelers seeking an upscale experience.

Bottom Line: Suited for those who value comfort and discretion during their wine adventures.

How to Choose Your Perfect Traverse City Tour

Choosing between these options depends on your budget, interests, and group size. If you want a stress-free day with multiple wineries, the 5-Hour Traverse City Wine Tour delivers great value. For a romantic sunset with wine, the Sunset Wine Tour is ideal. If you prefer personalized service, look at the luxury SUV or VIP Cadillac options.

For water lovers, the sailing adventures—whether the Day Sail or the Sunset Cruise—offer scenic, relaxing days on the bay. For a quirky, haunted twist, the Ghost Lantern Tour combines history with mystery.

Booking early, especially for popular tours like the VIP wine tours or sailing cruises, ensures you get your preferred date and time.

Traverse City offers a wide array of memorable experiences, whether you’re a wine enthusiast, water lover, or history buff. For wine lovers, the VIP tours and luxury SUV options provide a combination of comfort and exclusivity. Water-based adventures like sailing give you a relaxing break with stunning views, while the ghost tour adds a bit of spooky fun to your trip.

Whatever your style, Traverse City helps turn your visit into a special memory. Book your tours early and enjoy exploring this scenic, lively part of Michigan.