If you’re visiting Salem and looking for something hands-on, creative, and a little bit witchy, the Witch City Broom Making Workshop might just be your perfect souvenir. This small-group experience offers a chance to craft your own custom witch’s broom, giving you a tangible piece of Salem’s enchanting vibe.
We love how this workshop combines personal creativity with local craftsmanship, making it more than just a tourist activity—it’s a genuine craft experience. Plus, with knowledgeable guides helping you every step of the way, you’ll walk out with not only a beautiful broom but also some fun stories to tell.
On the flip side, the one-hour duration means this is a quick, albeit rich experience—you won’t get a deep dive into witchcraft history, but that’s not the point here. This is perfect for anyone wanting a memorable, interactive activity that results in a beautiful keepsake.
If you’re into quirky souvenirs, themed activities, or simply want to try your hand at a traditional craft, this workshop is a fantastic choice. It suits solo travelers, couples, families, or groups of friends — anyone looking for a fun, memorable, and authentically Salem experience.
This experience made our article of You’ll Love These 3 City Tours In Salem.
Key Points
- Create a personalized Salem souvenir by making your own witch’s broom.
- Learn hands-on craftsmanship with clear instructions from local guides.
- Choose your materials for a fully customized design, including handle, broomcorn, ribbons, and charms.
- Small group size (max 12) guarantees more personal attention.
- Cost provides great value for a memorable craft experience and a unique keepsake.
- Flexible for most travelers with near public transportation and a 1-hour duration.
👉 See our pick of the Top 2 Workshops & Classes In Salem
A Creative Spin on Salem’s Witch Heritage

This Broom Making Workshop offers a blend of creativity and tradition. It’s a short, engaging activity that lets you get your hands dirty (metaphorically, of course) and walk away with a one-of-a-kind item. The $134.70 price point might seem a little steep for just an hour, but consider what you’re getting: a fully personalized, handcrafted broom with your own flair, plus expert guidance.
What makes this experience stand out is its focus on personal expression. You don’t just buy a pre-made souvenir; you design it yourself. From picking the handle to selecting broomcorn, ribbons, and trinkets, the process feels more like a craft class than a typical tourist activity. Reviewers repeatedly mention how much fun they had, noting the friendly instructors and the relaxed, inclusive atmosphere.
You can also read our reviews of more city tours in Salem
What to Expect During the Workshop

The workshop begins at 32 Derby Square, a central Salem location easily accessible via public transportation. Once there, you’ll gather with a small group of fellow participants, creating an intimate atmosphere perfect for sharing laughs and ideas.
You’ll start by selecting your handle—a crucial step that sets the tone for your broom’s look and feel. The handle options are varied enough for most tastes, whether you prefer a classic wood finish or something more whimsical. Next, you’ll choose your broomcorn, the traditional material used in witch’s brooms, available in vibrant colors.
Once your main components are selected, you’ll move on to decorating your broom. This involves wrapping the broom with skillful guidance from your instructor and attaching charms, trinkets, and ribbons. Many reviews mention the enjoyment of customizing their brooms, with some even describing how they added protective charms or good luck symbols, emphasizing the spiritual or symbolic aspect of the craft.
The atmosphere is described as welcoming and engaging, with instructors like Mykaela and Alexis praised for their kindness, patience, and expertise. They help you craft your broom with care, ensuring that even beginners leave with a beautiful, balanced piece.
By the end of the hour, you’ll have a full-sized, display-worthy broom that’s not only decorative but also rich with personal meaning. Many reviewers mention how their broom became a favorite souvenir or a magical gift for a loved one.
The Value and Experience
While $134.70 might seem like a bit of an investment, consider what you’re getting: a personalized souvenir, a fun and interactive experience, and a craft you can be proud of. Several reviews highlight the value for money, noting that everything needed to decorate the broom—ribbons, charms, even a splash of color—is included.
Some reviewers mention that the materials are high quality and that the brooms are substantial enough for display or use. They also appreciate the attention to detail from the guides, who are described as knowledgeable and enthusiastic.
The workshop’s small group size (up to 12 participants) ensures everyone gets enough attention to make their broom just right. Many found the relaxed pace and friendly atmosphere particularly enjoyable, often mentioning how the instructors made everyone feel comfortable and confident.
Authenticity and Unique Aspects

One of the main draws is the authentic feel of the experience. The workshop isn’t just a tourist trap; it’s a craft-based activity rooted in traditions of broom-making, with a witchcraft twist. This lends a layer of meaning and fun that resonates with Salem’s identity.
Many reviews mention how creative and memorable the activity was. A few travelers even shared that they got engaged in the broom closet, adding a special personal story to their experience. The combination of craftsmanship, local flavor, and a spirited environment makes this a truly authentic Salem activity.
Who Will Love This?

This workshop appeals to anyone interested in craft, magic, or Salem’s witchy culture. It’s especially well-suited for families or groups who want to do something interactive and memorable. Solo travelers and couples also find it a relaxing yet fun activity to break up sightseeing with a creative project.
If you enjoy hands-on activities and want a personalized souvenir that acts as a reminder of Salem, you’ll cherish this experience. It’s also an excellent choice for those who value authentic craftsmanship over mass-produced trinkets.
The Sum Up

The Witch City Broom Making Workshop offers more than just a toy or a cheap souvenir; it’s an engaging, creative activity that results in a beautiful, handcrafted broom you can display or gift. With expert guidance and a welcoming atmosphere, it’s clear why so many reviewers give it a perfect 5-star rating.
It’s best suited for travelers who want a meaningful, interactive experience that connects them with Salem’s witchy traditions in a fun way. Whether you’re into crafts, looking for a unique souvenir, or just want a good story to tell, this workshop delivers.
While the price is on the higher side, the quality of instruction, materials, and personalization makes it a worthwhile investment. Plus, the memories and the broom itself are sure to be treasured long after your trip ends. Overall, it’s a creative, memorable, and authentic Salem activity that offers plenty of value for your time and money.
Witch City Broom Making Workshop in Salem
FAQs

How long does the workshop last?
The experience is approximately 1 hour, making it a quick but meaningful activity that fits well into a day of sightseeing.
Where does the workshop take place?
It begins and ends at 32 Derby Square in Salem, a convenient location near public transportation.
What’s included in the price?
You get to choose your broom handle, broomcorn, adornments, and add a splash of color if desired, along with personal guidance to craft your broom.
Can I customize my broom?
Yes, you’ll select your handle, broomcorn, ribbons, and trinkets, enabling you to personalize your broom fully.
Are there options for children or families?
Most travelers, including kids, can participate, especially since the guides are attentive and accommodating. Many reviews mention including children and making them feel comfortable.
How many people are in each group?
The workshop is limited to a maximum of 12 travelers, ensuring a relaxed and personalized experience.
Is gratuity included?
No, gratuity is not included, so consider tipping your instructor if you’re pleased with the experience.
Is this experience suitable for those with mobility issues?
While not explicitly stated, the activity involves crafting and handling materials, so it’s best suited for most able-bodied travelers.
What makes this workshop stand out compared to other Salem activities?
Its focus on craftsmanship, personalization, and local guides creates an experience that’s both authentic and memorable, making it a favorite among visitors.
In the end, this workshop isn’t just about broom-making; it’s about creating a piece of Salem’s magic to take home, all while enjoying a relaxing, engaging activity in one of America’s most witchy towns.



















