Imagine walking into a family-owned jewelry store in St. Thomas that combines luxury, personalized service, and genuine hospitality. That’s exactly what the Drinks & Diamonds Shopping Experience offers — a chance to explore exquisite jewelry in an intimate setting, all topped with a glass of champagne or mimosa.
This review will give you an honest look at what makes this 1-hour experience a wonderful addition to your Caribbean adventure, along with some practical tips to help you decide if it’s right for you.
What we love about this experience is its family-focused approach and the expert guidance you receive while browsing a stunning collection of jewelry. The fact that you can watch your jewelry being cleaned or have custom pieces made on-site adds a personal touch that big-box stores simply can’t replicate.
The only caveat? Since the tour lasts about an hour, it’s best suited for those with a flexible schedule who want a relaxed, high-quality shopping encounter.
If you’re seeking a genuine, luxury jewelry experience with attentive service and a chance to learn about diamonds and gemstones, this tour fits the bill.
- Key Points
- A Deep Dive into the Shopping Experience
- The Atmosphere — Luxury with a Family Feel
- The Jewelry Collection — Something for Everyone
- Expert Guidance & Education
- The Jewelry Care & Customization Options
- The Value — Is It Worth It?
- Who Is It Best For?
- Practical Tips for Visitors
- The Sum Up
- FAQs
- More Shopping Tours in St Thomas
- More Tour Reviews in St Thomas
Key Points
- Family-Owned Business: For over 35 years, Kays Fine Jewelry has built a reputation for quality and honesty.
- Personalized Service: Assisted by a family member throughout, ensuring a warm, expert experience.
- Luxury Without Pretension: From bridal sets to designer watches, the selection caters to all tastes.
- On-site Jewelry Care: Watch jewelry being cleaned or even have pieces custom-made or repaired.
- Affordable Luxury: At just $25 per person, it offers excellent value considering the personalized experience.
- Flexible & Convenient: Pickup is offered, and the experience is private, making it easy to fit into your day.
A Deep Dive into the Shopping Experience

The Drinks & Diamonds tour at Kays Fine Jewelry in St. Thomas sets itself apart from typical tourist traps by focusing on quality, authenticity, and a personal touch. Situated at 5159 Dronningens Gade, the store has been a fixture on the island for over three decades, earning a loyal clientele and a reputation for excellence. Booking is straightforward, with most travelers reserving their spot about 75 days in advance, which is a good sign of its popularity.
You can also read our reviews of more shopping tours in St Thomas
The Atmosphere — Luxury with a Family Feel
Walking into Kays, you immediately notice the welcoming atmosphere. It’s not a high-pressure sales environment but rather a place where you’re encouraged to browse comfortably. The staff, members of a family business, are eager to share their knowledge without making you feel rushed or overwhelmed. As one reviewer put it, “Our experience at Kays Jewelry was 1000% AWSOME,” highlighting how friendly and attentive the service tends to be.
You’re greeted with a complimentary glass of champagne, mimosa, or water, which instantly elevates the experience. That little touch sets a tone of celebration and makes the browsing feel indulgent rather than rushed. Whether you’re shopping for a special gift or just browsing for that perfect sparkler, this welcoming environment makes all the difference.
The Jewelry Collection — Something for Everyone
The store boasts a breathtaking selection that includes everything from sparkling bridal sets and engagement rings to designer watches and rare gemstones. According to reviews, the jewelry is of notable quality, and the staff is skilled at adjusting or customizing pieces on the spot — whether that’s resizing, re-setting, or creating a new piece in a few hours.
One reviewer mentioned, “They can adjust on the spot or make you a white gold version in a few hours,” which shows just how fast and flexible their service can be. This is a significant advantage if you’re on a cruise schedule or want to see your jewelry finished quickly.
Expert Guidance & Education
What really stands out is the personalized guidance you receive. The family staff takes time to educate you on different designs, gemstones, and what makes each piece special. They treat customers like family, as their reputation has been built on trust and quality.
Many reviews talk about staff like Amar Naik and Vick, who are praised for their welcoming attitude, patience, and knowledge. One reviewer said, “Vick & Tamille went above and beyond,” emphasizing the high level of customer service. Their willingness to answer all questions and provide insights into gemstone quality or design details makes this experience both fun and educational.
The Jewelry Care & Customization Options
An added bonus is the ability to have jewelry cleaned or serviced on-site while you watch. This hands-on approach is rare in typical shopping experiences and appeals to those who value trust and transparency. If you’re thinking of a custom piece, the experienced jewelers can craft or modify jewelry quickly, making this a real value-add.
The Value — Is It Worth It?
At just $25 per person, the experience is quite affordable considering the personalized attention and high-quality jewelry on offer. Many reviewers comment on getting better value and quality than they found elsewhere or back home. Several mention that a local jeweler even confirmed they got a good deal — which speaks volumes about the transparency and fairness of the prices.
Who Is It Best For?
This experience suits first-time jewelry buyers, couples looking for engagement or wedding rings, or anyone wanting a relaxing, luxurious shopping experience without the pressure of a large retail environment. It’s also perfect for those who appreciate family-run businesses and want to support local entrepreneurs.
Practical Tips for Visitors

- Book in advance — given that most bookings are made about 75 days ahead, it’s wise to plan early.
- Allow about an hour — this ensures you’ll have enough time to browse, ask questions, and enjoy the experience without feeling rushed.
- Bring your questions — the staff loves educating and helping you find the perfect piece.
- Take advantage of the jewelry cleaning — watching your jewelry be cared for on-site is a unique perk.
- Consider a custom piece — if you want something special, the on-site jewelers can craft or modify jewelry quickly.
- Plan your transportation — pickup is offered, but confirm details when booking.
The Sum Up

The Drinks & Diamonds Shopping Experience at Kays Fine Jewelry in St. Thomas offers more than just a chance to buy jewelry. It’s a chance to enjoy a relaxing, educational, and luxurious encounter with a family-owned business that values trust, quality, and personalized service. At just $25, you’re not only getting access to a stunning collection but also experiencing genuine hospitality that many travelers will appreciate.
This tour is ideal for travelers who want to combine luxury shopping with an authentic local touch. Whether you’re seeking an engagement ring, a special gift, or simply want to indulge in a moment of elegance, this experience delivers a true taste of Caribbean hospitality and craftsmanship.
If you love knowledgeable guides, beautiful jewelry, and value for your money, this tour will likely become a memorable highlight of your trip.
Drinks & Diamonds Shopping Experience in St. Thomas
FAQs

Is transportation provided for this tour?
Yes, pickup is offered, making it easy to incorporate into your day without worrying about finding the location.
How long does the tour last?
It takes approximately 1 hour, giving plenty of time to browse and learn without feeling rushed.
Can I have jewelry repaired or customized during the visit?
Absolutely. You can request jewelry cleaning, repairs, or even new pieces to be crafted on-site.
What is the price for the experience?
The tour costs $25 per person, which is quite reasonable for a personalized jewelry consultation and access to a high-quality collection.
Is this a private experience?
Yes, it’s a private tour, so only your group participates, ensuring personalized attention.
What kind of jewelry can I expect to see?
A wide variety, including bridal sets, designer watches, gemstones, and rare collectibles.
Are there any reviews about the quality and service?
Yes, all reviews are highly positive, praising staff like Amar, Vick, and Tamille for their welcoming attitude, knowledge, and genuine care, often calling it a top-notch experience.
This jewelry tour in St. Thomas blends family warmth, expert advice, and luxury into a memorable shopping adventure. Whether you’re a jewelry enthusiast or just want a relaxing, upscale experience, it’s well worth considering during your trip.





















