Memphis: Signature Guided Brewery Tour

Planning a trip to Memphis and eager to explore its lively craft beer scene? This Signature Guided Brewery Tour offers a fantastic way to sample local brews while learning about the city’s brewing culture. Whether you’re a seasoned beer enthusiast or just curious about Memphis’s growing craft beer movement, this tour promises an engaging experience with VIP access, delicious snacks, and expert commentary.

What we love most about this tour is the personalized behind-the-scenes access to some of Memphis’s top breweries and the chance to taste up to 12 diverse beer samples—a true treat for the palate. Plus, the guide’s lively storytelling makes the experience both educational and fun. On the flip side, one thing to keep in mind is that the tour is in English only, which might be a consideration for international visitors.

This tour is perfect for those who enjoy craft beer, appreciate small-group experiences, and want a relaxed yet insightful way to spend an afternoon or evening. It suits travelers looking for a blend of local culture, good food, and quality brews—all wrapped up in a well-organized package.

This experience made our article of We Rank Memphis’s 4 Top Brewery Tours.

Key Points

• VIP Access: Get behind-the-scenes tours of Memphis’s top breweries.
• Tastings: Up to 12 local beer samples included, with a focus on award-winning brews.
• Food Pairing: Freshly baked snacks perfectly complement the beer tastings.
• Transportation: Round-trip transport from downtown Memphis is included, saving hassle.
• Educational & Fun: Guides are knowledgeable, entertaining, and eager to share beer history.
• Value for Price: At $69, it offers a comprehensive, all-included experience.

You can check availability for your dates here:

An Insider’s Look at the Memphis Brewery Scene

Memphis has long been celebrated for its blues music and barbecue, but the city’s craft beer scene is rapidly gaining recognition. This tour provides a curated look into that world, revealing why Memphis’s brewers are making waves with their innovative styles and local ingredients.

The tour departs from Peabody Hotel downtown, a central and easily accessible spot. From there, your group is whisked away in a comfortable vehicle, with space for small groups that foster a more personal experience. The ease of pickup and drop-off means you won’t have to worry about navigating the city’s parking or transportation logistics.

What Does the Tour Entail?

The 3.5-hour experience is designed to give you a well-rounded sense of Memphis’s craft brewing. The itinerary typically includes visits to several breweries, each with its unique vibe and brewing style. The VIP access means you’ll often go behind the scenes—seeing the brewing process firsthand, talking with brewers, and understanding what makes each brewery special.

Throughout the tour, your guide will share stories about Memphis’s beer history, some local legends, and insider tidbits that you won’t find in tourist brochures. These guides are noted for being knowledgeable and engaging, making the learning part of the fun rather than a lecture.

At each stop, you’ll enjoy beer tastings—up to 12 different samples—ranging from classic styles to more experimental brews. The included fresh baked snack adds a welcome touch, balancing the flavors and giving you a chance to cleanse your palate. Additional beverages are available for purchase if you want to linger longer at a brewery or sample something not included in the tour.

Highlights of What You’ll See and Learn

• Explore Memphis’s craft brewery scene—small, innovative, and committed to quality.
• VIP behind-the-scenes access—get an insider look at the brewing process.
• Learn about beer styles—from ales to lagers and everything in between.
• Sample award-winning beers—each with its story and local flavor.
• Enjoy delicious baked snacks—a simple yet effective pairing experience.

The Value of a Guided Beer Tour

At $69 per person, this tour offers considerable value. For that price, you’re getting transportation, multiple tastings, snacks, and a knowledgeable guide—a package that would cost more if booked separately. While you are responsible for any additional beverage purchases, the initial tasting experience is generous and well-curated.

The small group size creates a friendly atmosphere where everyone can ask questions and feel involved. It’s also an excellent way to meet fellow travelers who share similar interests. Groups tend to be friendly and lively, adding to the overall enjoyment.

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What the Reviews Say

Guests consistently praise the guides, especially noting their knowledge and personable approach. One reviewer from the UK said, “Brian was excellent and gave us a very informative tour,” emphasizing how guides make a difference. Many mention the delicious beers and personalized experience, with one reviewer calling it a “great tour” with a knowledgeable guide who made everyone feel welcome.

The behind-the-scenes access is frequently highlighted, with travelers appreciating the opportunity to see how local beers are made and to learn about Memphis’s brewing history. The snacks also get a thumbs-up—simple but well thought out, providing a nice contrast to the beer.

Practical Details & Recommendations

Transportation is included from Peabody Hotel, a central location that’s easy to reach. The tour is rain or shine, so dress appropriately for the weather and wear closed-toed shoes—a safety requirement and a practical tip for brewery visits.

Tour timings are usually in the afternoon or evening, making it a flexible option whether you want a relaxed start or a lively night out. With a duration of 3.5 hours, you’ll have plenty of time to enjoy each stop without feeling rushed.

Age restrictions are strict—only guests 21 and over with valid ID are allowed, and no pets (except assistance animals). No smoking or drinks in the vehicle, which keeps the experience comfortable and safe.

The tour is in English only, so international travelers who don’t speak English might miss some nuances, but guides are engaging and easy to understand.

Cancellations are flexible—free if canceled 24 hours in advance—making it a low-risk option to include in your trip planning.

Who Will Love This Tour?

This brewery tour appeals most to beer lovers, of course, but also to those who enjoy small-group, personalized experiences. It’s ideal for travelers who want a relaxed afternoon or evening activity that combines education, tasting, and sightseeing.

It’s perfect for visitors looking to support local businesses and gain a genuine insight into Memphis’s brewing culture. Family groups (21+) will find it a fun, sociable outing, but it’s not suitable for children or people under 21.

If you’re a history buff or just curious about what makes Memphis unique, the guide’s stories will add a layer of context that enhances the entire experience.

Final Thoughts

This Signature Guided Brewery Tour offers a well-rounded taste of Memphis’s craft beer scene, delivered in a friendly, informative manner. The VIP behind-the-scenes access combined with generous tastings and an engaging guide makes it a smart choice for those seeking a fun, authentic experience.

Value-wise, it packs a lot into 3.5 hours, especially considering the transportation, snacks, and multiple beer samples included. Whether you’re a dedicated beer connoisseur or simply looking for a lively cultural activity, this tour will enhance your visit and leave you with a good understanding of what makes Memphis’s brewing scene special.

For travelers who enjoy good beer, engaging storytelling, and a relaxed social vibe, this tour hits the spot. It’s a fantastic way to spend an afternoon or evening soaking in local flavors and making new friends.

FAQ

Is transportation included? Yes, your round-trip transport from Peabody Hotel downtown is included, making the logistics simple.

How many beer samples do I get? Up to 12 samples are included, allowing you to taste a variety of Memphis’s best brews.

Are snacks provided? Yes, a hot, freshly baked snack is included to complement your tastings.

What’s the tour duration? It lasts approximately 3.5 hours, usually scheduled in the afternoon or evening.

Can I book this tour in advance? Yes, you can reserve now and pay later, with free cancellation up to 24 hours before the tour.

Is it suitable for non-drinkers? The tour is designed for those 21 and over; non-drinkers can still enjoy the guide’s stories and the food, but tastings are part of the experience.

What should I wear? Closed-toed shoes are required for safety and comfort during brewery visits.

Is there a guide? Absolutely—your guide is knowledgeable, entertaining, and eager to share the beer stories of Memphis.

Can I bring children? No, the tour is strictly for those 21+ with valid ID.

What if the weather is bad? The tour runs rain or shine; dress accordingly.

In sum, if you’re in Memphis and want a relaxed, engaging way to discover its craft beer scene, this tour offers a winning combination of access, education, and fun—at a reasonable price.

You can check availability for your dates here: More Great Tours Nearby