Traverse City is a brewery lover’s dream. Known for its award-winning craft breweries and scenic vineyards, this Northern Michigan town offers more than just pretty views — it’s a hub for high-quality beer, wine, and spirits. What sets Traverse City apart is the variety of tours available, each catering to different tastes and group sizes.
We especially like the Private Traverse City Winery or Brewery Tour for its personalized touch and the VIP tour for those seeking a more exclusive experience. These tours give you access to top-notch local producers and allow you to savor drinks without the hassle of driving.
For a more intimate, guided experience, the Non-Bus VIP Traverse City Brewery And Distillery Tour stands out with its luxury vehicle and expert guides.
Quick Overview
We’ve rounded up the best brewery and wine tours in Traverse City, ranging from private, customizable options to VIP experiences in luxury SUVs. Whether you’re interested in sampling craft beers, exploring local distilleries, or enjoying exclusive VIP treatment, these tours are designed to fit different budgets and preferences.
Below, you’ll find detailed descriptions of each, helping you choose the perfect way to taste Traverse City’s beverages.
1. Private Traverse City Winery or Brewery Tour
At number 1 we have the Private Traverse City Winery or Brewery Tour, which offers a tailored half-day adventure. For about $700 per group (up to 14 people), you can customize your itinerary to visit up to four wineries or breweries. The tour uses a private, air-conditioned vehicle, so no worries about navigating — just relax and enjoy the scenery.
The flexibility to choose your stops after booking makes this an excellent choice for special occasions like birthdays or family gatherings.
What makes this tour special is the personalized approach. You pick your start time, and once booked, you tell the organizers your preferred stops, or they’ll choose for you if you prefer. Examples of potential stops include Chateau Chantal, Mari Vineyards, or Black Star Farms, all with excellent reviews.
Guests consistently mention the friendly, flexible guides who make the experience smooth and fun. With four stops packed into four hours, it’s a well-balanced mix of tasting, exploration, and relaxation.
Bottom line: This semi-private tour is perfect if you want a customized, comfortable experience with friends or family and don’t mind splurging a bit for exclusivity and flexibility.
2. NON BUS VIP Traverse City Brewery And Distillery Tour
Next on our list, the NON BUS VIP Traverse City Brewery And Distillery Tour offers a luxurious, small-group experience for around $68 per person. This tour is ideal if you prefer to skip noisy buses and large groups. Instead, you’ll travel in a luxury SUV with expert guides who are passionate about local beer and spirits.
The tour includes visits to Silver Spruce Brewing, known for its exceptional lagers, and Earthen Ales, famous for its experimental small batches.
Silver Spruce, which opened in 2018, is especially popular for its premium lagers, IPAs, and stouts, often described as “drinks you’ll want to brag about.” Guests praise the stellar service and the chance to sample a variety of craft beers and some wines along the way. The tour lasts about 4 to 5 hours, giving plenty of time to enjoy each stop without feeling rushed.
This experience is best suited for those who want a relaxed, personalized atmosphere and are serious about craft beverages. The small group size fosters a more intimate, social experience, often with recommendations from guides like Magic Mike.
Bottom line: If you’re after a VIP treatment with high-end service and small-group intimacy, this tour hits the right note — especially for couples or small groups who value quality over quantity.
3. NON BUS Traverse City VIP Brewery Distillery Wine Tour
Our final pick is the NON BUS Traverse City VIP Brewery Distillery Wine Tour, priced at $199 per person and lasting about 4.5 hours. This semi-private tour offers a blend of luxury transportation, expert guidance, and a curated selection of four stops that include breweries, distilleries, and wineries.
What sets this tour apart is the personalized service provided by guides like Magic Mike, who offer authentic wine and spirits recommendations. Traveling in a luxury SUV, you’ll be able to sip and savor at each location, which might include spots like Black Star Farms or local distilleries. The itinerary is flexible, and the small group size ensures a relaxed, insider experience.
Guests have appreciated the VIP treatment, noting how guides enhance the experience with local knowledge and personalized attention. If you’re interested in a more in-depth tasting experience with a focus on quality and comfort, this tour is an excellent choice.
Bottom line: This tour suits those who want an elegant, flexible experience with professional guides, ideal for wine and spirits enthusiasts seeking a beyond-the-ordinary adventure.
How to Choose
Picking the right tour depends on your budget, group size, and interests. If you prioritize personalized service and flexibility, the Private Traverse City Winery or Brewery Tour offers a customizable experience for groups of up to 14. For those who prefer a small, luxurious group with expert guides, the VIP Tours are ideal, especially if you enjoy learning about local drinks in a relaxed atmosphere.
On a tighter budget or seeking a more social experience, the VIP non-bus tour at $68 per person provides excellent value and an intimate setting. Consider your interests—wine, beer, spirits—and your preferred pace when choosing.
Booking early is wise, especially in the summer months when Traverse City’s tourism peaks. Each tour offers a distinct experience, from tailored private outings to luxurious VIP adventures—so think about what kind of day you want to have exploring Michigan’s best beverage producers.
Final Thoughts
Traverse City offers a versatile lineup of brewery, winery, and distillery tours tailored to different preferences. For a private, customized outing, the Private Traverse City Winery or Brewery Tour stands out. If you prefer luxury and small-group comfort, the VIP tours deliver a more exclusive experience.
Budget-conscious travelers or those wanting a casual, fun day will find the non-bus VIP experience particularly appealing.
Whether you’re a beer connoisseur, a wine lover, or simply want to enjoy tastings without the drive, Traverse City’s tour options won’t disappoint. Be sure to book ahead, as these popular experiences fill up quickly, especially during peak season. No matter your choice, you’re set for an enjoyable, flavorful day exploring Michigan’s best beverages.