- A Closer Look at the NON BUS Traverse City Old Mission Peninsula Private Wine Tour
- Key Points
- An In-Depth Review of the Tour Experience
- Overview and Logistics
- Itinerary Breakdown: From Scenic Views to Top Wineries
- What You Can Expect at Each Winery
- The Transportation and Group Size
- The Cost and Overall Value
- Who Should Consider This Tour?
- The Sum Up
- FAQ
- The Best Of Traverse City!
- More City Tours in Traverse City
- More Tours in Traverse City
- More Tour Reviews in Traverse City
A Closer Look at the NON BUS Traverse City Old Mission Peninsula Private Wine Tour
Imagine savoring some of Michigan’s finest wines without the cramped, noisy party bus. That’s exactly what this private, no-bus wine tour in Traverse City promises — a luxurious, intimate experience that elevates wine tasting to a special occasion. Designed for couples, small groups, or those celebrating holidays like anniversaries or birthdays, this tour offers a VIP vibe with the flexibility of a private guide, all while avoiding the typical party bus chaos.
Two things we really appreciate about this experience are its focus on quality and comfort — you’ll be riding in a spacious GMC Yukon or similar luxury SUV, not a squeeze-in shuttle, which makes all the difference in enjoying your time. Another plus? The genuine expertise of the guides, who are not just drivers but passionate wine connoisseurs. They help you discover wines you might not try on your own and tailor the day to your preferences.
A possible consideration might be the price, which is $379 for up to two people. While that’s a premium, the personalized service, premium vehicle, and access to esteemed wineries often justify the cost — especially if you’re celebrating a special event.
This experience suits travelers who want a relaxed, luxurious, and educational way to experience Traverse City’s wine region, minus the hassle of big groups or party buses. If you love good wine, stunning scenery, and personalized service, this tour could be your perfect match.
👉 See our pick of the 15 Best Tours & Things To Do In Traverse City
Key Points

- Private, Luxury Transportation: Ride in a spacious GMC Yukon or similar SUV, avoiding cramped buses.
- Expert Guides: Guides are wine enthusiasts, not just drivers, offering personalized recommendations.
- Stunning Scenic Views: Enjoy vistas of Grand Traverse Bays and iconic landmarks on the way to wineries.
- Flexible, Customizable Experience: Visit four wineries, with options to tailor the itinerary.
- Includes Wine Samples: Tasting flights and splashes are included, food and additional wine are extra.
- Ideal for Special Occasions: Perfect for celebrating anniversaries, birthdays, or just a romantic escape.
You can also read our reviews of more city tours in Traverse City
An In-Depth Review of the Tour Experience

Overview and Logistics
This tour stands out because it eschews the traditional party bus for a private, upscale ride. At $379 per group (up to two people), it positions itself as a high-end option for couples or small groups who want to savor the wine country in comfort. The tour lasts about 4.5 hours, and pickup/drop-off options at downtown Traverse City add an extra layer of convenience.
Booking well in advance (average 98 days ahead) suggests this is a popular choice for those planning their trip with intention. The tour is private, meaning it’s a tailored experience, and only your group participates, making it ideal for intimate celebrations or just a quiet day away.
Itinerary Breakdown: From Scenic Views to Top Wineries
The Scenic Drive and Views
The journey begins with a drive through the stunning Old Mission Peninsula, famous for its microclimate created by the surrounding bays. The route offers panoramic views of East and West Grand Traverse Bays, with sights of notable landmarks like Bowers Harbor, Jolly Pumpkin, and Bryant Park. This setting isn’t just a backdrop — it’s part of what makes this tour special. The views set the tone for a relaxing day of wine discovery.
Stop 1: Hawthorne Vineyards
Our first stop, Hawthorne Vineyards, is a highlight. Tucked on a high bluff overlooking the bays, this vineyard is one of the newer, more secluded sites. Here, guests can purchase flights, enjoy a glass or a bottle, or even join the wine club. We loved the chance to sample reds like Merlot/Cab Franc blends and whites such as Auxerrois and Dry Riesling — some of the best on the peninsula. The tasting room’s elevated location offers sweeping vistas, making your tasting feel special.
Guests often comment on the friendly staff and the opportunity to try a popcorn flight or a charcuterie board, which makes the experience feel more refined and enjoyable. The site’s seclusion makes it feel like a private retreat from the world, perfect for those seeking tranquility.
Stop 2: Bowers Harbor Vineyards
Next, as you head further along the bay, Bowers Harbor Vineyards offers a sense of history as one of the original wineries in the area, established in 1991. Its former horse farm setting and former stable tasting room add charm. The extensive selection includes Riesling, Chardonnay, Gewurztraminer, Pinot Noir, and more.
Guests often mention its welcoming staff and the chance to see dog-friendly vibes at the winery. The wines here are top-notch, with some guests noting their extensive variety and the opportunity to buy by the glass, flight, or bottle. The ambiance invites lingering, making it a favorite for many.
Stop 3: Chateau Chantal Winery & Tasting Room
Perched atop one of the highest points on Old Mission Peninsula, Chateau Chantal offers breathtaking views of both bays. This winery is famous for its rare Ice Wine, which is a real treat — featured at a White House dinner during Obama’s presidency. Here, you can sample unique wines like Pinot Blanc and Dry Riesling, and even purchase a glass of their branded Brandy.
The tasting room’s elevated position and panoramic views make it a memorable stop. The guides often highlight the winery’s history and its stunning vistas, which add depth to the tasting experience.
Stop 4: Brys Estate Vineyard & Winery
Known as one of Michigan’s Top Ten wineries, Brys Estate is a lively spot. The signature drink, the Froze’, is a frozen wine cocktail that’s a hit on hot days. It exemplifies the innovative spirit of the winery and is often praised for its refreshing taste.
Guests can try the only Sauvignon Blanc on the peninsula or the porch pounder, a blend of Pinot Noir and Riesling. The deck here offers fantastic photo ops, and many mention the friendly staff and the casual, fun atmosphere.
Stop 5: Bonobo Winery
The final stop, Bonobo Winery, is owned by Traverse City natives Todd and Carter Oosterhouse. This venue is known for its stellar wines and exceptional customer service. You’ll find reds like BDX and Pinot Noir, whites including bubbly Blanc de Blancs, and even a rare whiskey option.
Guests often note the stunning views and the upscale, welcoming environment. The guides mention that Bonobo provides a bit of a “movie star” feel — making it perfect for those who love a touch of glam with their wine.
What You Can Expect at Each Winery
Throughout the day, guides are not just chauffeurs—they’re wine experts who recommend wines based on your taste. They also explain the significance of each winery’s microclimate, vineyard practices, and what makes their wines unique.
While wine samples are included, food and additional wines are extra, so you can choose to extend your tasting or purchase a bottle to take home. This approach respects those who prefer a more modest or more indulgent experience.
You can also read our reviews of more private tours in Traverse City
The Transportation and Group Size
The luxury SUVs are a major selling point. Unlike the typical party bus, these vehicles are air-conditioned, spacious, and comfortable, making the drive part of the luxury experience. The small group size (mostly 6-7 people) ensures a relaxed atmosphere, allowing you to chat comfortably with your guides and other guests if you’re with a larger group.
Guests consistently praise the professional, friendly guides who are knowledgeable about both wine and the local area. Having a dedicated guide means you won’t feel rushed or crowded, and your itinerary can be flexible depending on your preferences.
The Cost and Overall Value
At $379, this tour is on the pricier side, but considering the luxury vehicle, expert guides, and exclusive access to multiple top wineries, many feel it’s a fair value—especially for special occasions.
While the price doesn’t include food or wine beyond tastings, it offers a curated, hassle-free day in a beautiful setting. For couples celebrating milestones or anyone seeking a refined, personalized wine adventure, this can be a worthwhile splurge.
Who Should Consider This Tour?

This experience is best for travelers who value comfort, exclusivity, and expert advice. It’s perfect for those celebrating a special occasion, wanting a romantic day, or simply preferring a private, tailored approach over large group tours. If you’re eager to learn about the wines from knowledgeable guides and enjoy stunning scenery along the way, this tour hits the mark.
It’s less ideal for budget travelers or those seeking a more energetic, party-like atmosphere. Also, if you’re on a tight schedule or prefer to explore wineries independently, you might find this tour’s structure a bit restrictive.
The Sum Up

This NON BUS Traverse City Old Mission Peninsula Private Wine Tour offers a wonderfully comfortable and personalized way to experience Michigan’s renowned wine region. The use of luxury SUVs, combined with expert guides and a carefully curated itinerary, makes it ideal for travelers who want a relaxed, high-quality day out.
You’ll love the stunning vistas, the diverse and high-quality wineries, and the friendly, knowledgeable guides who enhance your understanding of the region’s wines. Whether celebrating a special event or simply seeking an upscale escape, this tour delivers good value for those who want exclusivity and expert advice.
While it costs more than typical group tours, the privacy, comfort, and quality of the experience justify the price for many. If your idea of a perfect wine day involves stunning scenery, excellent wines, and personalized service, this tour is worth considering.
NON BUS Traverse City Old Mission Peninsula Private Wine Tour
FAQ

How many wineries will I visit on this tour?
You’ll visit four wineries, but the exact selection can vary based on availability, weather, and guest preferences.
Can I customize the itinerary?
Yes, guides are flexible, and you can let them know if you have specific wineries you’d like to visit.
Are food and additional wines included?
Wine samples are included, but extra food, bottles, and additional wines are at your own expense.
How long does the tour last?
The tour runs for about 4 hours and 30 minutes, including visits to four wineries and scenic drives.
Is pickup offered?
Yes, pickup and drop-off are available at some downtown locations, adding convenience.
What kind of vehicle is used?
A spacious, luxury GMC Yukon or similar SUV provides comfortable seating and climate control.
Can I bring a friend or partner?
Absolutely. The tour is private for up to two people, making it ideal for couples or small groups.
Is this tour suitable for non-drinkers?
While primarily a wine tasting experience, non-drinkers can still enjoy the scenic drives and views; just let your guide know.
What is the best time to book this tour?
Book well in advance—about 3 to 4 months ahead—to secure your preferred date, especially during peak seasons.
Is this a good value?
For those seeking comfort, exclusivity, and expert guidance, many find the price justified by the quality of the experience and the personalized service.
This private tour offers a luxurious, comprehensive taste of Traverse City’s wine country—perfect for those who want to indulge in style and learn about fine wines amid beautiful scenery.






















