Memphis Signature Guided Brewery Tour

This experience made our article of We Rank Memphis’s 4 Top Brewery Tours.

Memphis Signature Guided Brewery Tour Review

If you’re looking to explore Memphis beyond its famous Beale Street and Elvis landmarks, this Memphis Signature Guided Brewery Tour offers a fantastic way to get a taste—literally—of the city’s vibrant craft beer scene. It’s designed for those who enjoy good stories, great beer, and a relaxed group vibe, all wrapped in a 3.5-hour experience.

What we love about this tour: First, the insider access to three distinctive breweries gives you a behind-the-scenes peek you won’t find wandering on your own. Second, the expert guide makes all the difference—sharing stories, history, and brewing secrets that turn a simple tasting into something memorable.

The only caveat? The tour’s price—around $62—may seem like a splurge if you’re on a tight budget, but considering the tastings, transport, and guide’s knowledge, many find it well worth it. This tour best suits beer enthusiasts, curious travelers, or anyone looking for a relaxed, authentic experience that’s more than just a pub crawl.

Key Points

• Authentic local breweries with unique atmospheres
• Knowledgeable guides sharing insightful stories and history
• All-inclusive tastings, with up to a dozen beers to try
• Comfortable transport so you can indulge without worry
• Hassle-free logistics starting at The Peabody Memphis
• Great for those interested in craft beer and local culture

What to Expect from This Memphis Brewery Tour

This tour offers a well-rounded look at Memphis’s craft beer landscape, combining history, community stories, and plenty of tasting opportunities. It’s perfect for travelers who want to learn about local breweries without the hassle of driving, making it a relaxed way to spend an afternoon.

The Itinerary Breakdown

First Stop: Grind City Brewing Co.

Located on one of Memphis’s scenic bluffs overlooking the Mississippi River, Grind City Brewing encapsulates the city’s blue-collar spirit. We loved the way this brewery incorporates Memphis’s industrial past—refurbishing scrap wood, furniture, and factory materials for their décor, which creates an inviting, story-rich atmosphere.

The brewery’s mission extends beyond beer; they collaborate with charities and focus on community involvement, giving a sense of purpose to their craft. The tour includes a 45-minute visit where you’ll sample a flight of four beers and learn about their brewing process directly from the staff. Visitors mention the “amazing experience” and the “interesting history,” showing how this stop sets a warm, authentic tone for the day.

Second Stop: Wiseacre Brewing Co.

Next, you’ll venture into Wiseacre Brewing, a place committed to making top-quality, flavorful beers for a passionate crowd. Brothers Davin & Kellan Bartosch bring a global experience to Memphis, aiming for a “crunkest brewery possible,” as they say. Here, you’ll sample four more beers during a 50-minute visit, with the guide sharing their vision of education and good times.

Reviewers frequently mention how knowledgeable and engaging the guide is, with one saying, “Davin and Kellan’s passion is contagious,” and another appreciating the “unique flavors” that appeal to progressive beer lovers. Wiseacre’s lively, modern vibe makes it a favorite stop for those wanting to see Memphis’s evolving craft beer scene.

Third Stop: Crosstown Brewing

The final stop is Crosstown Brewing, located near the historic Sears Crosstown building, a renovated 1927 structure that now houses a community hub. The brewery’s founders started as homebrewers, and their mission is “beer and good cheer” to strengthen community ties.

A 50-minute visit here includes trying four beers, with the brewery’s location offering a glimpse into Memphis’s ongoing urban renewal. The staff’s friendliness and focus on community engagement resonate with visitors who value local stories. It’s a great ending, tying the craft beer scene back into Memphis’s sense of renewal and resilience.

The Logistics and Experience

This tour is thoughtfully organized, starting in the elegant lobby of The Peabody Memphis—classic, comfortable, and easy to find. The air-conditioned vehicle ensures a comfortable ride between breweries, so you can focus on tasting and chatting without worrying about logistics.

The maximum group size is 14, which keeps the experience intimate and allows for personalized attention from the beer guide. The duration of about 3.5 hours strikes a good balance—long enough to enjoy each brewery without fatigue, but not so long that it becomes tiring.

The tour fee, at around $62.10 per person, covers all tastings, snacks, bottled water, and transportation. Many reviews highlight the value for the price, especially considering the quality of beers and the guide’s expertise. One reviewer notes, “I’d pay twice as much for this experience,” emphasizing its perceived worth.

What’s Included

• Tasting flights of four beers at each brewery (up to 12 beers total)
• Snacks and bottled water to stay refreshed
• Private, comfortable bus transportation
• Expert local beer guide who shares stories and insights
• Easy meeting point at The Peabody Memphis

Who Will Love This Tour

This experience is ideal for craft beer fans eager to explore Memphis’s local breweries. It also suits curious travelers who enjoy learning about community stories and urban redevelopment through a fun, social lens. If you’re someone who appreciates knowledgeable guides and authentic local experiences, this tour will likely meet your expectations.

Authenticity and Authentic Experiences

From the reclaimed materials at Grind City to the community-focused vibe of Crosstown Brewing, each stop offers a glimpse into Memphis’s entrepreneurial spirit. The breweries aren’t just about the beer—they’re about telling the stories of the city and its people.

The reviews underscore this authenticity: many guests praise the guide’s expertise and friendly attitude—not just as a beer expert but as someone passionate about Memphis. Guests describe the tour as “like a night out with friends,” and highlight the diverse range of beers and interesting brewery stories as major highlights.

The Experience We Can Expect

You’ll likely find that the tastings are generous, with each brewery offering four different beers, providing a variety of styles and flavors. Snacks and bottled water keep the mood relaxed, and the transportation ensures you can enjoy your drinks responsibly.

Many reviewers appreciated the informative and engaging storytelling, adding depth to each tasting. Some mention meeting “great people” and making new friends, which highlights the social nature of the experience.

Price and Value Analysis

At just over $62 per person, this tour offers solid value. It includes all tastings, snacks, water, and transportation—an all-in-one experience for those wanting a curated look into Memphis’s beer culture. When compared to the cost of visiting breweries on your own, factoring in taxis or ride-shares, this guided tour saves time, effort, and the hassle of planning.

Guests consistently state that the guide’s knowledge and the quality of the breweries more than justify the price. Many reviews mention the generous samples, the insightful commentary, and the variety of atmospheres—from industrial to modern—that add to the experience.

Why This Tour Is Worth Considering

If you’re someone who appreciates local craftsmanship, enjoys learning about community stories, or simply wants to sample a wide variety of craft beers without the stress of driving, this tour hits the mark. The small group size fosters a friendly atmosphere, making it easy to ask questions and connect with fellow travelers.

The tour’s focus on authentic Memphis breweries rather than touristy spots means you’ll get a genuine taste of what’s brewing in the city today. The expert guide enhances the experience by sharing stories, brewing insights, and a few jokes along the way.

Final Thoughts

This Memphis Signature Guided Brewery Tour offers a well-balanced, authentic way to experience the city’s craft beer scene. It combines community-focused breweries, educational storytelling, and comfortable logistics—delivering a memorable afternoon. Whether you’re a dedicated beer lover or a curious traveler eager to see Memphis’s local side, this tour provides good value and a fun, relaxed atmosphere.

The consistent five-star reviews speak to its quality—people love the guides, the variety of beers, and the friendly, inclusive vibe. It’s a great option for those wanting an engaging, behind-the-scenes look at Memphis’s brewing culture without the hassle of navigating on your own.

For anyone who values authenticity, expert insights, and community stories, this tour suits you best. It’s perfect for a laid-back afternoon with friends or family, or even solo travelers eager to meet like-minded enthusiasts in Memphis.

FAQs

Is this tour suitable for non-drinkers?
While the tour is centered around tasting craft beers, non-drinkers can still enjoy the storytelling, snacks, and the atmosphere at each brewery. However, the main focus involves alcohol tasting, so it might be less appealing if you don’t drink at all.

How long does the tour last?
The tour is approximately 3 hours and 30 minutes, including time spent at each brewery and transportation. It’s designed to be a comfortably paced experience without feeling rushed.

What is included in the price?
The fee covers all beer tastings—up to a dozen beers—snacks, bottled water, private transportation, and the expertise of a local guide. No hidden costs are mentioned.

Where does the tour start and end?
It begins at The Peabody Memphis, 149 Union Ave, and returns there at the end of the tour. The starting point’s central location makes it easy to access.

Is transportation provided between breweries?
Yes, transportation is via air-conditioned private bus, ensuring comfort and safety as you travel between stops.

Can I cancel if my plans change?
Yes, the tour offers free cancellation up to 24 hours in advance, allowing for flexibility. Cancellations within 24 hours are not eligible for a refund.

This guided brewery tour in Memphis offers a thoughtful, enjoyable way to experience local craft beer and the stories behind it. With friendly guides, diverse breweries, and a relaxed group setting, it’s a memorable addition to any Memphis visit—especially for those eager to explore beyond the usual sights.