Celebrating the Japanese New Year: A Closer Look at the Oji Fox Tradition Tour
If you’re seeking a glimpse into Japan’s vibrant and often enchanting New Year customs, this tour offers a fascinating route through one of Tokyo’s most lively local traditions. It’s not your typical sightseeing itinerary — instead, it offers a chance to witness and participate in a centuries-old festival inspired by folklore, combined with cultural tastings and lively community spirit.
Two aspects that stand out immediately are the guided shrine visits, which deepen your understanding of local spiritual practices, and the sake tasting experience that introduces you to Japan’s beloved national drink. These are authentic, immersive moments that enrich the overall experience.
However, some travelers might find the group size to be a drawback, as reviews highlight large gatherings that can sometimes feel overwhelming or disrespectful to the shrines.
This tour suits those who are curious about Japanese folklore, enjoy cultural festivities, and want a lively, social way to ring in the New Year. If you’re after a packed, engaging evening with a genuine local flavor, this could be a memorable choice. But if you prefer quiet, intimate experiences, it might be worth considering alternatives.
Key Points
- Authentic cultural experience: Participate in a traditional Japanese New Year event centered around the fox folklore at Oji Shrine.
- Guided visits to shrines: Learn about local customs and spiritual practices from a knowledgeable Japanese guide.
- Sake tasting and food: Enjoy a tasting of five different sake varieties, paired with snacks like edamame, fried chicken, and French fries.
- Festive procession: Witness the grand finale — a lively fox procession featuring traditional dances, including a dramatic lion dance.
- All-inclusive drinks: Unlimited sake, beer, and soft drinks add to the convivial atmosphere.
- Group size considerations: Expect a large group, which some reviews suggest could feel a bit overwhelming or disrespectful at shrine sites.
- Price and duration: At around $106, this 3-hour experience offers good value for the cultural richness, especially considering the food and drinks included.
An In-Depth Look at the Experience

You can also read our reviews of more tours and experiences in Tokyo.
Starting Point and Timing
The tour begins promptly at 8:30 am at the north entrance of JR Oji Station, a convenient spot near public transportation. Though the tour lasts about three hours, it packs in a lot — from shrine visits to lively festivities. Starting early helps avoid crowds at the shrines, but be prepared for a brisk pace as the guide takes you through multiple stops.
Shrine Visits and Folklore
Your journey kicks off with visits to three local shrines, each steeped in the tradition of the New Year Fox Festival. Here, you’ll meet a knowledgeable host who explains the story behind Oji’s fox folklore, inspired by the ukiyo-e artwork of Utagawa. The tale recounts how foxes, believed to be messengers of the Inari deity, visited Oji Shrine on New Year’s Eve, bringing blessings and good fortune.
The reviews indicate a mixed experience regarding the group size; Ashley_C, for example, mentions that the large crowd — over 50 people — felt disrespectful to the shrines, with some feeling awkward or embarrassed as the group overshadowed the sacred sites. This is an important consideration if you prefer more intimate encounters or are sensitive to crowd dynamics.
Sake and Snacks
A highlight for many is the sake tasting session led by a sake sommelier. You’ll sample five varieties, paired with snacks such as edamame, fried chicken, and French fries. The inclusion of all-you-can-drink sake, beer, and soft drinks makes this a lively, social part of the tour. Expect to learn about sake brewing, which adds a layer of appreciation for Japan’s national beverage.
Many travelers appreciate the chance to say Kanpai (cheers) in a communal setting, especially in the intimate atmosphere of a cozy izakaya. The aromatic hinoki cypress masu cups used for sake serve as a beautiful and traditional touch, reinforcing the cultural vibe.
The Fox Procession and Final Celebrations
As midnight nears, the tour culminates with the grand fox procession, a dazzling display of traditional dance and music. Participants, dressed in kimono or fox masks, carry yellow lanterns symbolizing foxfires, creating an enchanting sight. The procession features lively dance routines, including a powerful lion dance that adds excitement and energy to the celebration.
This part of the event is packed with visual and cultural appeal, making it a memorable way to welcome the New Year. Many reviews mention the festive atmosphere and the chance to witness authentic community celebrations. However, some note that the large number of participants can sometimes diminish the sense of intimacy during the procession.
Practical Aspects and Value
At $106.74 per person, this tour offers a comprehensive package: shrine visits, sake tasting, snacks, and participation in a lively procession. For those interested in cultural authenticity and community spirit, it’s a good deal. The group size is capped at 30 travelers, which helps maintain a manageable atmosphere, though some reviews suggest it can feel larger depending on the day.
The tour is suited best for travelers curious about Japanese folklore, local traditions, and social festivities. If you’re seeking a quieter, more contemplative experience, or if crowd sizes are a concern, you might want to look elsewhere.
Final Thoughts

This tour provides a spirited and colorful way to experience Japan’s New Year festivities. You’ll get a taste of local religious customs, learn about sake from an expert, and enjoy a lively procession rooted in tradition. It’s a dynamic experience that appeals to those eager for culture and community celebration.
While the size of the group may be a drawback for some, the authentic atmosphere, knowledgeable guides, and delicious food and drinks make it a worthwhile option for travelers looking to celebrate New Year’s in a truly Japanese style. It’s especially suitable for those keen on folklore, traditional dances, and social festivities.
If you’re after an energetic, engaging, and culturally meaningful New Year event, this tour is worth considering. Just be prepared for the crowds — and remember, it’s all part of the experience.
Celebrate Unique Japanese New Year Tradition Culture Festivity
FAQ

Is this tour suitable for solo travelers?
Yes, it is. The group size is limited to 30 travelers, which helps create a friendly, social atmosphere. Solo travelers often find it easy to mingle during the sake tasting and procession.
What should I wear?
Comfortable clothing suitable for walking and standing is recommended. If you want to get into the festive spirit, wearing traditional attire like a kimono could add to the fun, but it’s not necessary.
Are there any age restrictions?
Most travelers can participate, but since alcohol is involved, those under the legal drinking age will only have soft drinks.
How long does the tour last?
Approximately three hours, starting at 8:30 am, including shrine visits, sake tasting, and the procession.
Is the tour accessible via public transportation?
Yes, the meeting point is near JR Oji Station, which is well-connected by public transport.
What is included in the price?
The fee covers all shrine visits, a sake tasting with five varieties, snacks, unlimited sake, beer, soft drinks, and participation in the procession. It’s a good value considering the cultural richness packed into a three-hour window.
Can I cancel if I change my mind?
Yes, free cancellation is available up to 24 hours before the tour. The experience is weather dependent; if canceled due to poor weather, a different date or a full refund will be offered.
To sum it up, this tour offers a lively, authentic taste of Japan’s New Year festivities rooted in folklore and community celebration. Ideal for those looking for cultural insight, lively atmosphere, and festive fun — just keep the group size in mind if you prefer a more intimate experience.





















