This experience made our article of 7 Best Drinking Tours In Traverse City (With Prices).
- Exploring the NON BUS Traverse City Hard Cider & Beer Lovers Tour: A Curated Experience
- Key Points
- Why You’ll Love the Experience
- Detailed Breakdown of the Itinerary
- Transportation and Group Size: Why It Matters
- The Value of This Tour
- Who Should Consider This Tour?
- The Sum Up
- FAQ
- The Best Of Traverse City!
- More Food & Drink Experiences in Traverse City
- More Tours in Traverse City
- More Tour Reviews in Traverse City
Exploring the NON BUS Traverse City Hard Cider & Beer Lovers Tour: A Curated Experience
Imagine leaving behind the loud, crowded party buses and stepping into a sleek, comfortable vehicle for a tour focused on what truly matters — quality drinks, expert insights, and a relaxed vibe. That’s exactly what the NON BUS Traverse City Hard Cider & Beer Lovers Tour promises. This 4.5-hour excursion isn’t just about tasting; it’s about experiencing Traverse City’s vibrant craft scene in a way that feels intimate and VIP.
What we love about this tour? First, the luxury transportation—you’re riding in a GMC Yukon or Cadillac Escalade, not a rickety old bus. Second, the personalized approach with knowledgeable guides who are genuinely enthusiastic about local breweries and cideries. A possible consideration? The cost might seem high at $199 per person, but when you factor in the quality of the experience and the caliber of the venues, it’s an investment in a memorable day.
This tour is ideal for beer and cider lovers who appreciate good company, excellent drinks, and a dash of luxury. Whether you’re celebrating a special occasion or just want a taste of Traverse City’s craft scene without the hassle of driving, this experience offers a distinctive, enjoyable way to explore.
You can check availability for your dates here:👉 See our pick of the 15 Best Tours & Things To Do In Traverse City
Key Points

- Luxury Transportation: Travel in style in a GMC Yukon or Cadillac Escalade, not a noisy party bus.
- Expert Guides: Knowledgeable local guides with a passion for craft beer, cider, and wine.
- Curated Venues: Visit four iconic breweries known for their premium drinks and scenic locations.
- Flexible Scheduling: Tours depart at various times to fit your plans.
- Private Groups & Customization: Options available for private bookings or flexible group sizes.
- All-Inclusive Feel: Samples and flights are included; food and bottles are extra.
You can also read our reviews of more food & drink experiences in Traverse City
Why You’ll Love the Experience

We’ve been told that the VIP treatment is a big highlight. No crowded buses or long waits—just a comfortable ride with a small group, often 6-7 people, to keep things intimate. The vehicle is air-conditioned, making the summer heat or winter chill no problem. The guides, often local university grads, are passionate and knowledgeable, adding depth to each stop with insider tips and personalized recommendations.
The tour’s focus on quality over quantity really shines through. The cider spots are noted for “high-quality, made-with-love” products, avoiding the usual mass-produced options. Instead, expect ciders made with care, much like beers and wines. The breweries are carefully selected for their reputation and scenery, making each stop not just about tasting but also about appreciating the local craft culture.
Detailed Breakdown of the Itinerary

Each stop on this tour is about more than just pouring drinks. It’s an opportunity to learn about the craftsmanship behind the products and to enjoy the scenery that makes Traverse City special.
Loco Boys kicks things off with their innovative cider and craft beers. Known for high-quality, “made like the beer and wines,” the ciders here are a delightful departure from the overly sweet, mass-market options. Expect to enjoy samples in a relaxed setting that highlights local creativity.
Next, a visit to Workshop Brewing Company offers a chance to explore a brewery renowned for its commitment to quality and scenic location. You’ll have the chance to taste a variety of their beers, with the guides offering insights into brewing techniques and what makes their craft distinct.
Earthen Ales is a stop that combines excellent drinks with a welcoming vibe. Known for their unique, well-crafted beers, they also provide an ambiance that’s perfect for unwinding and soaking in local flavor.
Finally, Silver Spruce caps off the tour with a focus on spirits and innovative brews. This stop highlights the diversity of Traverse City’s beverage scene, making the experience well-rounded.
Each venue is chosen not just for the drinks but also for their scenic appeal and local charm. The guides are happy to adapt the schedule or include additional stops based on your preferences, making this a flexible and personalized experience.
Transportation and Group Size: Why It Matters
Traveling in a luxury SUV or Cadillac Escalade means more comfort and space compared to traditional party buses. This matters because it allows for a more relaxed journey, with plenty of room for conversation and even some snacks or food if you choose to bring them along (food and bottles are extra).
Group sizes are kept small, often around 6-7 participants, which enhances the intimacy and allows guides to offer personalized recommendations. This isn’t a large, anonymous tour — it’s about connecting with the guides and fellow drink enthusiasts.
More Great Tours NearbyThe Value of This Tour
While the price tag of $199 might seem steep, the experience offers considerable value. You’re paying for not just transportation, but for a curated journey led by local experts who genuinely care about sharing Traverse City’s craft beverage scene. The tour includes tastings, expert insights, and the luxury of riding in style—factors that elevate a standard brewery crawl into a memorable, comfortable adventure.
The flexibility of departure times, the private group options, and the fact that pickups are in the heart of downtown make logistics simple and stress-free. Plus, the ability to leave with some new favorites and personalized recommendations makes this a worthwhile splurge for enthusiasts.
You can also read our reviews of more city tours in Traverse City
Who Should Consider This Tour?
This experience is perfect for couples, friends, or small groups looking for a sophisticated yet relaxed way to explore Traverse City’s drink scene. It suits those who value comfort and personalized service over the typical party atmosphere. Also, if you’re celebrating a special occasion, this VIP tour adds an extra touch of class.
It might not be the best choice if you’re on a strict budget or prefer a more spontaneous or freeform tasting experience. But if you want to avoid the hassle of driving and enjoy expert guidance in a stylish setting, this tour fits the bill beautifully.
The Sum Up

The NON BUS Traverse City Hard Cider & Beer Lovers Tour offers a well-balanced mix of comfort, expert insight, and authentic local flavor. It’s an ideal pick for those who want to indulge in Traverse City’s craft beverage scene without sacrificing comfort or personalization. The luxury vehicles and small-group format ensure a more intimate, relaxed experience that’s perfect for celebrating or simply savoring the local scene in style.
While the cost may be on the higher side, what you’re getting is a thoughtfully curated, enjoyable outing that highlights the best of Traverse City’s breweries and cideries. Whether you’re a seasoned connoisseur or just curious about local craft drinks, this tour delivers a memorable way to taste, learn, and relax in a setting that feels more like being a guest at a friend’s home than part of a crowd.
Overall, it’s a superb choice for drink lovers who want quality, comfort, and local charm—delivered with a touch of Hollywood glamour.
NON BUS Traverse City Hard Cider & Beer Lovers Tour
FAQ

Is this tour suitable for small groups?
Yes, most groups are around 6-7 people, ensuring an intimate experience and personalized attention from guides.
Are the vehicles air-conditioned?
Absolutely, the luxury SUVs used for the tour are fully air-conditioned, making for a comfortable ride regardless of the weather.
Can I customize the stops?
Guides are happy to adapt the itinerary or include additional stops based on your preferences, adding flexibility to the experience.
What is included in the price?
The tour includes transportation, expert guides, and samples or flights at the venues. Food and bottles are extra.
Do I need to bring anything?
A hat is recommended for sun protection. No smoking or drinks in the vehicle are allowed.
Where does the tour start?
The main pickup is at the Hardy Street Parking Structure in downtown Traverse City, near the Middlecoast Brewery, with other pickup options available.
How long is the tour?
It lasts approximately 4.5 hours, giving you plenty of time to enjoy each stop without feeling rushed.
Are there private or group options?
Yes, private groups are available, providing a more tailored experience for special occasions.
Can I leave with bottles or wine?
Yes, you can bring your own wine bottles — no problem after the tour. Additional wine shopping can be done downtown.
What should I expect from the guides?
Guides are local experts, often university grads, who are enthusiastic about sharing their knowledge and providing personalized recommendations.
This tour offers a perfect blend of luxury, authenticity, and local flavor — a delightful way to savor Traverse City’s craft beverage scene without the usual fuss.
You can check availability for your dates here:




















