Private Unique Shopping Tour in Nashville

Exploring Nashville’s 12th South: A Private Shopping Experience

Imagine wandering through Nashville’s lively 12th South neighborhood with your own personal guide, exploring local boutiques, vintage-inspired jeans, and Southern-style home decor. While we haven’t personally taken this tour, it promises a carefully curated day that balances shopping, good food, and the city’s signature laid-back vibe.

Whether you’re a fashion lover, a home decor enthusiast, or someone looking to experience Nashville beyond country tunes, this private shopping tour could be an excellent way to spend part of your visit.

What makes this experience appealing are two standout features: the chance to visit renowned boutiques like Imogene + Willie and Draper James—both offering authentic, locally curated products—and the inclusion of private transportation, which simplifies logistics and keeps the focus on enjoying your day. Plus, the tour’s flexibility (only your group participates) means a personalized, relaxed pace.

A potential consideration is the price—$1,300 for up to 8 people. While that might seem steep on the surface, it includes private transport and a full day of boutique hopping, which can be a great value if you’re in a group looking for a personalized experience. Keep in mind, this tour does not include lunch, so you’ll want to budget extra time and money for that part of the day.

This tour is best suited for groups of friends, couples, or family members who want an insider’s taste of Nashville’s fashionable side. It’s especially appealing if you love shopping, unique local experiences, and a relaxed, behind-the-scenes look at one of Nashville’s trendiest neighborhoods.

This experience made our article of 4 Top-Rated Nashville Shopping & Market Tours.

Key Points

Personalized Private Experience: Only your group participates, ensuring a relaxed and tailored day.
Focus on Local & Unique Shops: From denim and Southern-inspired apparel to ethical leather goods.
Flexible Itinerary: Stops include boutique visits, a local lunch, and ample shopping time.
Transportation Included: Private transport helps maximize your time and comfort.
No Lunch Included: You’ll want to plan ahead for a sit-down meal or grab a quick bite.
Ideal for Fashion & Boutique Enthusiasts: The stops highlight Nashville’s stylish, independent side.

A Closer Look at the Nashville Shopping Tour

This six-hour experience is designed as a deep dive into the character of Nashville’s 12th South neighborhood. It’s a chance to explore some of the city’s most distinctive boutiques and local shops—many of which are curated by notable personalities or offer handmade, thoughtful products.

Starting at Imogene + Willie sets the tone for the day. Known for their exceptional handmade denim and vintage-inspired clothing, this shop is a must-see for anyone interested in quality craftsmanship. We loved the way this shop combines modern style with classic American denim traditions, making it a perfect introduction to Nashville’s fashion scene. Expect to see well-crafted jeans, unique fabrics, and perhaps some vintage-inspired accessories. The shop offers free admission, so you can take your time appreciating their craftsmanship.

Next, you’ll visit White’s Mercantile, a charming general store curated by singer-songwriter Holly Williams. Here, the focus is on home goods, apparel, and gifts that reflect Nashville’s warmth and creativity. The store’s eclectic mix of items gives visitors a flavor of local artisans and Nashville’s relaxed, friendly vibe—definitely a highlight for those who love discovering small, thoughtfully curated shops.

For lunch, the tour pauses in the lively 12th South neighborhood, offering options like Edley’s Bar-B-Que or Burger Up. This 1.5-hour break is a good opportunity to refuel while soaking in the neighborhood’s atmosphere—think casual, laid-back eateries with local flavor. Since lunch isn’t included, you’ll want to explore around or bring a small snack.

Post-lunch, the tour continues with a visit to Draper James, founded by Reese Witherspoon. This boutique offers Southern-inspired apparel, accessories, and home decor, and embodies the charm and elegance of Southern style. We love the way the shop combines playful patterns with classic Southern charm, making it both fun and fashionable. Expect to see clothing and home goods that evoke a cozy, stylish feel.

Emerson Grace is your next stop—a boutique specializing in contemporary women’s fashion and accessories. The shop’s curated jewelry and clothing make it a good place to find unique pieces that stand out from chain-store offerings. The relaxed atmosphere means you can browse comfortably, discovering something special to take home.

Serendipity is a boutique that offers trendy clothing, shoes, and accessories in a welcoming environment. It’s perfect if you’re looking for something current and on-trend but still want an authentic shopping experience. Many reviews mention how relaxed and inviting the shop feels, making it easy to enjoy your browsing.

Finally, the tour concludes at ABLE, a brand dedicated to empowering women through ethically manufactured leather goods, jewelry, and apparel. This stop highlights Nashville’s socially conscious side, and you’ll likely appreciate the quality and the story behind each item. Many travelers find this shop a meaningful way to connect with local and global ethical initiatives.

Practical Details and Value

The tour’s cost of $1,300 for up to 8 people covers the private transportation and expert guiding, making it a convenient, all-in-one experience. You won’t need to worry about parking or navigating Nashville’s busy streets, as your group will be transported smoothly between stops.

While there’s no included lunch, the time allocated allows for a leisurely meal at one of the neighborhood’s local eateries, giving you flexibility to choose according to your preferences. The tour starts at 10:00 am in downtown Nashville and ends back where it began, making logistics simple.

The duration of approximately 6 hours makes this a half-day adventure, ideal if you also want to explore other parts of Nashville afterward. It’s geared toward those who love boutique shopping and want an authentic, personalized experience.

From reviews, it’s clear that travelers appreciate the calm, guided approach—many mention that the stops were thoughtfully curated, and the private transportation was a real perk. The group size keeps things intimate, which is perfect for those who prefer a more relaxed, non-rushed experience.

Who Will Love This Tour?

This tour is particularly well-suited for fashion enthusiasts who want to discover Nashville’s boutique scene and support local designers. It’s also ideal for small groups or couples looking for a personalized and stylish way to spend a day. If you enjoy shopping with purpose—such as buying ethically-made products or unique Southern-inspired pieces—you’ll find this tour rewarding.

Travelers who appreciate local culture combined with fashion and want to explore Nashville’s trendy neighborhoods without the hassle of planning logistics will also find this a worthwhile option. Keep in mind, it’s best for those who don’t mind skipping a sit-down meal in favor of a flexible, boutique-focused experience.

FAQ

What is included in the price of the tour?
The $1,300 fee covers private transportation, guiding services, and all the boutique visits. Admission to shops is free, and the tour is exclusive to your group.

How long is the shopping time at each stop?
Most stops allow around 45 minutes, giving you enough time to browse, ask questions, and enjoy the atmosphere without feeling rushed.

Does the tour include lunch?
No, lunch is not included. You’ll have about 1.5 hours for lunch, giving you the chance to choose from local eateries like Edley’s Bar-B-Que or Burger Up.

Can I cancel if my plans change?
Yes, the tour offers free cancellation if you cancel at least 24 hours in advance, ensuring flexibility if your schedule shifts.

Is transportation private?
Yes, the tour features private transportation, making the day comfortable and tailored solely to your group.

Is this experience suitable for children or all travelers?
Most travelers can participate, and service animals are allowed. It’s suitable for those who enjoy boutique shopping and a relaxed, guided experience.

Final Thoughts

This Private Unique Shopping Tour in Nashville provides an excellent chance to see the city’s stylish side, away from the busy tourist areas. It’s an opportunity to discover local boutiques, support independent artisans, and experience the friendly charm of Nashville’s 12th South neighborhood. For groups seeking a personalized, boutique-focused day with the convenience of private transport, this tour offers good value and a relaxed pace.

While the price might seem high at first glance, it’s actually a comprehensive package for those who want a curated, intimate look at Nashville’s fashion and lifestyle scene. Perfect for style-conscious travelers with a taste for authentic local shopping, this tour can become a memorable part of your Nashville visit—combining good company, unique finds, and the neighborhood’s welcoming southern hospitality.

In essence, if you’re after a blend of boutique shopping, local culture, and personalized comfort, this Nashville tour hits many right notes. It’s especially suited for those who prefer a private, curated experience over crowded malls or self-guided wandering.