If you’re imagining yourself savoring some of the best reds Michigan has to offer—without the loud music, crowded buses, or rushed stops—then the NON-BUS Traverse City Fine Red Wine Tasting Tour might be just what you need. Offered by Movie Stars Wine Tours, this experience promises a more intimate, relaxed way to explore the region’s renowned vineyards, all while leaving the party bus behind for a luxury SUV adventure.
What sets this tour apart? For starters, it’s not a typical party bus experience. Instead, you’ll travel in style, with a smaller group, expert guides, and stunning views of Old Mission Peninsula and beyond. Two things we really appreciate are the personalized attention and the spectacular scenery—qualities that can be hard to find in standard wine tours.
One possible consideration? The tour’s focus on red wines might not satisfy those looking for a broader wine experience, but for serious red wine fans, this is a real treat.
This tour is ideal for wine lovers seeking a more relaxed, upscale tasting, or groups celebrating birthdays, bachelor/bachelorette parties, or anniversaries. If you want to avoid the chaos of a bus and prefer a more immersive, authentic experience, this tour hits the mark.
- Key Points
- An Introduction to the Non-Bus Traverse City Red Wine Tour
- A Closer Look at the Itinerary
- Stop 1: Hawthorne Vineyards
- Stop 2: Chateau Chantal Winery & Tasting Room
- Stop 3: Brys Estate Vineyard & Winery
- Stop 4: Bonobo Winery
- End Point: Traverse City
- What’s Included and What’s Not
- Practical Details for Travelers
- Final Thoughts
- FAQ
- The Best Of Traverse City!
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Key Points
- Private, luxury SUV transportation offers a comfortable, intimate experience.
- Focus on red wines from top Michigan vineyards, perfect for enthusiasts.
- Expert guides provide insightful commentary and personalized attention.
- Stunning views of vineyards and Old Mission Peninsula enhance the experience.
- Flexible group discounts and a free bottle for groups of 6+ add good value.
- No party bus noise or rush, making it ideal for relaxed wine appreciation.
👉 See our pick of the 15 Best Tours & Things To Do In Traverse City
An Introduction to the Non-Bus Traverse City Red Wine Tour
This tour provides a refreshing alternative to the typical, raucous wine bus experience. Instead of squeezing into a large, loud vehicle, you’ll hop into a luxury SUV, such as a GMC Yukon or Cadillac Escalade, with a small group of fellow wine lovers. The focus is on quality over quantity, with four carefully selected wineries and an emphasis on red wines.
What we love most about this experience is the balance of comfort and educational value. The guides are knowledgeable, and the itinerary takes you to some of Traverse City’s most revered vineyards, where you’ll enjoy tasting some of the finest reds like Cabernet Franc, Merlot, and Pinot Noir. Plus, the stops are well-paced—each around 50 minutes—giving you enough time to savor the wines without feeling rushed.
Another highlight is the stunning scenery. The wineries are situated on Old Mission Peninsula and nearby, offering panoramic views that enhance the tasting experience. The tour also offers the flexibility of a Sunset Tour with an option to visit a distillery, depending on your schedule and interests.
On the downside, the tour is focused solely on reds, so if you prefer a more diverse wine tasting experience, you might find this limiting. Also, at $69 per person, the price reflects a higher-end, more personalized experience—worth it if you enjoy a relaxed, upscale day with expert guidance.
This tour suits those who want to explore Michigan’s red wine scene without the noise and chaos of a party bus, making it perfect for couples, small groups, or anyone celebrating a special occasion.
You can also read our reviews of more food & drink experiences in Traverse City
A Closer Look at the Itinerary

Stop 1: Hawthorne Vineyards
Your first stop is Hawthorne Vineyards, known as one of Traverse City’s premier wineries. Here, you’ll have 50 minutes to taste a selection of reds and whites, and you’ll love the chance to purchase wines or even join their wine club. The setting is relaxed, and the wines are among the best in the area. Reviewers consistently praise the quality, with one pointing out that “the reds and whites are some of the best you find around here,” making Hawthorne a strong start.
Stop 2: Chateau Chantal Winery & Tasting Room
Next, you’ll ascend to Chateau Chantal, perched atop Old Mission Peninsula. The views here are spectacular—standing on the winery’s terrace, you can see vast vineyards and the glittering waters of Grand Traverse Bay. The 50-minute tasting gives you a chance to sample wines while soaking in the scenery. Guests often comment on how “incredible the panoramic views are,” adding to the memorable nature of this stop.
Stop 3: Brys Estate Vineyard & Winery
Brys Estates is a local favorite and consistently ranks among Michigan’s Top Ten wineries. Its popularity isn’t just due to the wines—particularly the “Froze” red—but also because of the atmosphere. The tasting includes this staff favorite, and guests frequently mention how “the wines are fantastic,” especially for red enthusiasts. The relaxed environment and the chance to explore a big, beautiful estate make this a highlight.
You can also read our reviews of more city tours in Traverse City
Stop 4: Bonobo Winery
The final winery, Bonobo, stands out for its movie-star vibe and wines that are “brag-worthy.” The tasting here is an experience that combines friendly staff with wines you’ll want to share. The guides often rave about how this stop feels special and personal, elevating the whole experience.
End Point: Traverse City
At the end of your tour, you’ll return to the Hardy Street Parking Structure, making it easy to continue exploring the city or head back to your accommodation. The round-trip timing is perfectly planned to keep your day relaxed and enjoyable.
What’s Included and What’s Not

The $69 price covers your guide, luxury SUV, and the tastings at four wineries. You’ll also receive a free bottle of wine if your group is six or more, which is a nice bonus for sharing or taking home. The tour is law enforcement/military friendly and operated by former law enforcement—adding a layer of security and professionalism.
What’s not included are additional purchases like wine bottles, food, or extra tastings—so plan to budget a little extra if you want to buy a bottle or enjoy a meal during the day. The focus is on wine tastings, with expert guides providing insights along the way.
Practical Details for Travelers

The tour starts at 303 E State St in Traverse City—close to public transportation and easy to find. With a maximum of 24 travelers, it’s a small group, which means more personalized attention and a more relaxed pace. The tour lasts about 4.5 hours, allowing plenty of time at each stop without feeling rushed.
Confirmation is quick, and cancelations are free up to 24 hours before your scheduled time, providing peace of mind if your plans change. The tour is suitable for most travelers, as it’s designed to be accessible and enjoyable for a wide age range.
Final Thoughts

This Non-Bus Traverse City Red Wine Tasting Tour offers a refined, personalized experience that wine lovers will appreciate. The combination of luxury transportation, expert guides, and stunning vineyard vistas makes for a memorable day. It’s a perfect choice if you want to experience Traverse City’s wine scene in a more relaxed, upscale way that avoids the typical party bus chaos.
The focus on reds and the small-group format ensures a more intimate and educational experience, ideal for couples, small groups, or those celebrating special occasions. While it might not appeal to travelers seeking a broad variety of wines, for those passionate about reds, this tour delivers on quality, scenery, and service.
If you’re looking for a luxury, guided wine adventure with a focus on Michigan’s best reds, it’s well worth the $69—and the memories will last longer than any bus playlist.
NON BUS Traverse City Fine Red Wine Tasting Tour
FAQ

Is transportation included?
Yes, you’ll travel in a luxury SUV—GMC Yukon, Chevrolet Suburban, or Cadillac Escalade—so the ride is comfortable and smooth.
How many wineries will we visit?
The tour visits four wineries: Hawthorne Vineyards, Chateau Chantal, Brys Estates, and Bonobo Winery.
Can I buy wine during the tour?
Absolutely. You can purchase flights, glasses, bottles, or join wine clubs at each winery.
What is the group size?
The tour is limited to a maximum of 24 travelers, ensuring a personal experience.
Is this tour suitable for everyone?
Most travelers can participate, as it’s designed to be accessible and enjoyable. The focus on red wines may appeal more to enthusiasts.
Can I cancel if my plans change?
Yes, you can cancel free of charge up to 24 hours before the tour, with a full refund.
In summary, if you’re after a relaxed, high-quality wine tasting experience in Traverse City with a focus on reds, this tour offers excellent value and a memorable journey through some top vineyards—without the noise and chaos of a party bus. It’s a fantastic way to indulge your passion for wine while enjoying the scenic beauty of Michigan’s wine country.






















