Exploring the NON BUS VIP Red Wine Lovers Old Mission Traverse Wine Tour — a name that promises elegance, exclusivity, and some of Michigan’s best reds.
While we haven’t personally taken this tour, the buzz from travelers who have suggests it offers a sophisticated, comfortable way to enjoy the region’s top wineries without the chaos of party buses or large crowds. This experience is perfect for wine lovers who appreciate a relaxed, personalized atmosphere and value expert guidance.
Two features stand out: First, the luxury SUV transport—moving you in style and comfort, away from noisy party buses. Second, the knowledgeable guides, led by Magic Mike and wine experts, elevate the experience with tailored recommendations.
One possible consideration? The price of $89 per person might seem higher than some group tours, but it’s clear that the value lies in the quality of the experience, the expert guidance, and the intimate group size.
This tour is ideal for couples, small groups, or anyone celebrating a special occasion who wants to savor Michigan’s reds in style and comfort.
Key Points
- Luxury Transportation: Ride in a GMC Yukon or Suburban for a private, comfortable experience.
- Expert Guides: Led by knowledgeable wine connoisseurs who enhance the tasting with personalized insights.
- Curated Wineries: Visit four iconic wineries known for their exceptional red wines.
- Flexible Scheduling: Tours depart at 10:30 AM or 3:30 PM, fitting different preferences, including a sunset option.
- Private or Small Groups: Most tours are limited to 6-7 guests, ensuring a relaxed, personalized atmosphere.
- Additional Costs: Wine flights, bottles, and food are extra, but snacks and samples are included.
👉 See our pick of the 15 Best Tours & Things To Do In Traverse City
- Key Points
- An In-Depth Look at the Tour Experience
- The Transportation: More Than Just a Ride
- The Guides: Knowledge and Personality
- Wineries and Tastings: What to Expect
- The Experience: A Balance of Scenery, Wine, and Service
- Is it Worth the Price?
- Additional Perks
- Who Would Love This Tour?
- Final Thoughts
- FAQ
- The Best Of Traverse City!
- More VIP Experiences in Traverse City
- More Tours in Traverse City
- More Tour Reviews in Traverse City
An In-Depth Look at the Tour Experience
This tour promises an upscale, intimate way to explore Michigan’s renowned Old Mission Peninsula. The focus on red wines makes it particularly appealing for those with a preference for rich, bold flavors that Michigan vineyards excel at producing. From Cab Francs to Malbecs, the wineries selected are celebrated for their reds, and the tour aims to showcase the best of what each has to offer.
You can also read our reviews of more tours and experiences in Traverse City
The Transportation: More Than Just a Ride
Instead of the typical noisy bus filled with strangers, this tour offers luxury SUVs—either GMC Yukon, Chevrolet Suburban, or soon a Cadillac Escalade. The vehicles are air-conditioned, clean, and stylish. Most groups will share a vehicle with 6-7 guests, creating a semi-private, comfortable environment where conversations flow easily. This relaxed setting allows for more personal interaction with guides and fellow wine lovers, making the experience feel exclusive without the hefty price tag of private tours.
The Guides: Knowledge and Personality
The guides, led by Magic Mike and seasoned wine connoisseurs, are clearly a highlight. From reviews, we learn they excel at explaining everything smoothly and offering tailored recommendations. The guides’ enthusiasm and expertise help deepen your understanding of the wines and the region, transforming a simple tasting into an educational journey. For example, at Hawthorne Vineyards, you might learn about the nuances of their Cab Franc—a local specialty—and the guide’s insights can help you pick out your favorites.
Wineries and Tastings: What to Expect
The tour visits four wineries, each known for their premium reds:
- Hawthorne Vineyards: Known for its Cab Franc, a variety that Michigan has become quite adept at producing. It’s a full-bodied, flavorful experience perfect for red wine lovers.
- Bowers Harbor Vineyards: Here, guests can savor La Familia & 2896 blends, which offer a taste of Michigan’s bold, locally crafted wines.
- Chateau Chantal: Their Naughty or Nice Red and Malbec are well-regarded, with a lovely vineyard setting to complement the tasting.
- Brys Estate & Bonobo Winery: This stop features some of Michigan’s most famous reds, including Cab Merlot, Cab Franc, BDX, and OV Pinot Noir.
The itinerary is flexible to some extent—let your guide know if you have a favorite winery you want to include. The selection may vary based on availability, weather, and season, but the focus remains on high-quality reds.
More Great Tours NearbyThe Experience: A Balance of Scenery, Wine, and Service
Travelers can expect a leisurely pace with plenty of time at each stop to enjoy tastings and explore the vineyards. The views on Old Mission Peninsula are stunning—rolling hills, water vistas, and lush vineyards create a perfect backdrop for wine tasting. The tour also offers optional stops, such as a distillery, for those interested in spirits, especially during the sunset departure.
You can also read our reviews of more wine tours in Traverse City
Is it Worth the Price?
While $89 per person might seem like a splurge compared to larger bus tours, the value is reflected in the small group size, luxury transportation, and expert guidance. The inclusion of a free bottle of wine for groups of 6 or more adds to the appeal. Plus, the comfort and personalized attention make it feel like a special treat rather than just another tour.
Additional Perks
- Pickup from downtown Traverse City makes the experience convenient, avoiding long walks or parking hassles.
- Flexibility with scheduling and pickup points offers travelers a more tailored experience.
- No party bus chaos ensures a more refined, relaxed environment for wine tasting and conversation.
Who Would Love This Tour?

This tour is perfect for wine enthusiasts who appreciate reds and want a curated, upscale experience. It’s especially suited for couples celebrating a special occasion, small groups of friends, or anyone who prefers personalized service over one-size-fits-all bus tours. If you’re someone who values knowledgeable guides and stunning scenery, this experience checks all those boxes.
It’s less ideal for those on a tight budget or travelers who prefer a more energetic, party-like atmosphere. Also, because it’s focused on 21+, pregnant women, children under 10, and those with back problems might find it less suitable.
Final Thoughts

The NON BUS VIP Red Wine Lovers Old Mission Traverse Wine Tour offers a refined, intimate way to explore Michigan’s renowned reds. With luxury transport, expert guides, and a thoughtfully curated winery list, it stands out from the typical group tour. You’ll enjoy the scenery, learn about the wines, and taste some of the best Michigan has to offer—all in a relaxed, upscale setting.
While it costs a bit more than larger tours, the quality of the experience, the personalized attention, and the comfort of the luxury vehicle make it a worthwhile choice for anyone serious about their red wine. It’s particularly suited for those celebrating special occasions or just looking to elevate their wine tasting adventure.
If you crave a smooth, guided journey through Michigan’s wine country with friends or a partner, this tour might just be your perfect match.
NON BUS VIP Red Wine Lovers Old Mission Traverse Wine Tour
FAQ

What is the price of the tour?
It costs $89 per person, which includes luxury transportation and expert guidance. Additional costs apply for wine flights, bottles, and food.
How long does the tour last?
The tour runs for approximately 4.5 hours, with departures at either 10:30 AM or 3:30 PM, allowing for both daytime and sunset experiences.
What kind of vehicle is used?
Guests are transported in a luxury GMC Yukon or Chevrolet Suburban, ensuring comfort and style. A Cadillac Escalade is coming soon.
Is this a private tour?
Most groups are small (around 6-7 guests), making it semi-private, but it’s not a full private tour unless booked exclusively.
What wineries are visited?
The tour visits four iconic wineries, including Hawthorne Vineyards, Bowers Harbor Vineyards, Chateau Chantal, and Brys Estate & Bonobo Winery. The exact wineries may vary based on availability and weather.
Can I customize the itinerary?
Yes, guides are happy to accommodate special requests, such as visiting a particular winery on your wish list.
Are snacks and food included?
Samples are included, but flights, bottles, and food are extra, allowing you to choose what to indulge in.
Is there a minimum age?
Yes, participants must be 21 years or older due to wine tasting regulations.
What should I bring?
Comfortable shoes, a hat, camera, sunscreen, and water. Fancy wine-drinking hats are recommended for fun.
To sum it up, this tour offers a blend of luxury, expertise, and authentic regional wines—ideal for travelers who want a relaxed yet refined way to enjoy Michigan’s red wine scene. It’s best suited for those seeking a special, memorable experience rather than a boisterous party atmosphere. With small groups, personal guidance, and stunning scenery, the Old Mission Peninsula Wine Tour delivers an authentic taste of Michigan’s wine country in style.
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