NON BUS VIP Cherry Red Tahoe RST Traverse City Wine Tour

If you’re considering a wine-tasting adventure in Traverse City, this NON BUS VIP Cherry Red Tahoe RST Tour offers a fresh take. Instead of squeezing onto a crowded party bus, you’ll enjoy a more relaxed, semi-private experience in a luxury SUV, guided by wine enthusiasts who know the region inside and out.

It’s a great option for those craving authentic tastings and stunning scenery without the hustle and bustle of typical group tours.

What we love most about this experience is the personalized attention—guided by real wine connoisseurs who focus on your preferences—and the scenic stops that highlight the natural beauty of the area. Plus, the flexible itinerary means your guide can tailor the stops to your interests.

On the flip side, some travelers might find the price point a bit steep compared to more basic tours, especially since food and bottles aren’t included in the tour price. But if you value quality, comfort, and expert guidance, this tour could be your perfect match.

This experience is best suited for wine lovers who appreciate authentic tastings, small groups seeking a more intimate atmosphere, and those interested in stunning views of Lake Michigan and Old Mission Peninsula. It’s also ideal for travelers who prefer to skip party buses and enjoy a more relaxed, luxurious vibe while exploring some of Michigan’s top wineries.

Key Points

• Personalized Experience: Guided in a luxury SUV, not a party bus, offering a semi-private, more comfortable ride.
• Expert Guides: Led by knowledgeable wine enthusiasts who can recommend wines based on your tastes.
• Stunning Locations: Wineries on Old Mission Peninsula with incredible views, especially Chateau Chantal overlooking the bay.
• Flexible Itinerary: You can customize stops or follow the suggested route, visiting four wineries and a distillery.
• Included Samples: Tasting flights and wines are part of the tour, but food and bottles are extra.
• Group Size & Vehicle: Small groups of 6-7 most likely have their own vehicle; larger groups are accommodated with additional vehicles.

The Arrival and Meeting Point

The tour kicks off at 303 E State St, Traverse City, a central and accessible location. From here, you’ll hop into a spacious, air-conditioned luxury SUV—think Tahoes, Yukons, or Cadillac Escalades. The emphasis on comfort is clear, especially compared to the usual school bus or party bus experiences many might expect from winery tours. This means a more relaxed vibe from the start, with plenty of room for each guest to stretch out.

The Itinerary Breakdown

Stop 1: Hawthorne Vineyards
Your first stop sets the tone. Hawthorne Vineyards is known as one of the best in the area, and you’ll have about 50 minutes to explore. Guests can buy flights, wine by the glass, or bottles, and even join the wine club if they wish. The atmosphere is casual but refined, and the wines—reds and whites—are some of the region’s finest. Reviewers have appreciated the chance to taste quality wines without feeling rushed, often describing Hawthorne as a highlight.

Stop 2: Chateau Chantal
Perched atop Old Mission Peninsula, Chateau Chantal offers breathtaking views of the bay. For about 50 minutes, you’ll enjoy tasting flights and soaking in the scenery. Many describe this stop as truly special because of the panoramic vistas and the chance to learn about the estate’s history and wine offerings from guides who genuinely know their stuff. The setting lends itself well to memorable photos, especially at sunset.

Stop 3: Brys Estate
As one of Michigan’s Top Ten wineries, Brys Estate is a favorite among visitors. The tasting here revolves around their famous “Froze,” a popular drink that often leaves guests eager to return for more. The 55-minute stop provides ample opportunity for tasting, exploring the estate, and chatting with staff. Reviewers consistently praise Brys for its friendly staff and innovative wines.

Stop 4: Bonobo Winery
This boutique winery is known for wines that “you cannot wait to brag about.” With about 55 minutes, you’ll get to sample more unique offerings and enjoy a feeling of being treated like a movie star, as some reviewers describe the vibe here. Guests often mention the high-quality wines and the relaxed yet upscale atmosphere.

Grand Traverse Bay View
While not a winery, the tour includes a scenic stop at Grand Traverse Bay, a 32-mile-long arm of Lake Michigan. It’s a perfect spot for photos, relaxing, and appreciating the natural beauty of the region. No tasting here, but the views are a highlight and a chance to reflect on the day.

Stop 5: Bowers Harbor Vineyards
Established in 1991, this historic estate offers a taste of Michigan’s wine history. The 50-minute stop allows guests to sample wines in a setting that feels rooted in tradition, with stunning views of the bay. Reviewers find Bowers Harbor to be a warm, inviting place with quality wines.

Optional Extra Stops & Customization
The tour then typically moves to four wineries on Old Mission Peninsula, but the guide is flexible—if you have favorites or specific requests, just ask. Some tours include stops at Old Mission Distillery or other local favorites.

What Makes this Tour Stand Out?

Unlike standard wine tours, this experience emphasizes small-group intimacy and comfort. Group sizes of 6-7 guests typically get their own vehicle, creating a more personal vibe. Larger groups are accommodated with additional vehicles, maintaining the semi-private feel.

The guides are local, knowledgeable, and enthusiastic. They offer real wine recommendations, answer questions, and help you navigate your tastings. We especially appreciate the focus on authentic experiences, not just transportation. You’ll get sample flights included in the tour price, with options to purchase bottles or additional tastings as you wish.

The Cost and Value

At $119 per person, this tour strikes a balance between affordability and quality. It’s not the cheapest option, especially considering that food and bottles aren’t included, but the luxury transport, expert guides, and scenic stops add significant value. For those who love tasting local wines in a relaxed setting without the chaos of larger buses, this is a fair price.

The Experience in Practice

From reviews, many guests mention the stunning views as a highlight, especially the vistas from Chateau Chantal and Bowers Harbor. The guides are praised for their friendliness and knowledge, making the experience both fun and informative. Guests also appreciate the flexibility and customization, often feeling like the tour is tailored to their preferences.

Some note that the timing is just right—no rush, plenty of time to enjoy each stop, and the vehicle’s comfort makes all the difference. Others mention that the sampling is generous, with plenty of flights and wines to taste.

This VIP wine tour is ideal if you’re looking for a more refined, intimate experience. It suits couples, small groups, or even friends traveling together who want to avoid large, noisy buses. If stunning views, quality wines, and knowledgeable guides are your priorities, this tour hits the mark.

It’s also perfect if you prefer to skip the party bus scene, want a bit of luxury, and value authentic, local wine recommendations. Keep in mind that food and bottles are extra, so budget accordingly if you want to pair your tastings with a meal or take bottles home.

This is a thoughtfully designed tour that prioritizes comfort, authenticity, and scenic beauty. The fact that it’s not a party bus means you’ll likely find more time to relax and truly enjoy the surroundings. The expert guides help elevate the experience beyond just sampling wine—they provide insight into the region’s viticulture and history.

While some might prefer a more budget-friendly option that includes food and bottles, those who value personalized service and memorable vistas will find this tour worthwhile. It strikes a balance between luxury and authenticity—making it well suited for travelers who want a meaningful taste of Traverse City’s wine country.

Is pickup included in the tour?
Yes, the tour offers pickup and drop-off in downtown Traverse City and some hotels, making it easy to start your day without worrying about transportation.

How many wineries will we visit?
Typically, the tour visits four wineries, but the guide can customize stops based on your preferences or requests.

Are wine tastings included?
Yes, wine samples or flights are included in the tour price. Bottles, food, and additional tastings are extra.

What kind of vehicle will I be riding in?
A luxury SUV—either Tahoes, Yukons, or Cadillac Escalade—is used, providing a comfortable, air-conditioned environment.

Can groups larger than 7 join?
Yes, larger groups are accommodated with additional vehicles, such as GMC Yukons, ensuring a semi-private experience for all.

Is this tour suitable for everyone?
Most travelers can participate, especially those who enjoy wine tasting and scenic views. Check your mobility and comfort with vehicle rides and walking around wineries.

How long does the tour last?
The tour lasts approximately 4 to 5 hours, giving plenty of time at each stop without feeling rushed.

What’s the cancellation policy?
You can cancel up to 24 hours in advance for a full refund. Less notice means no refund.

The NON BUS VIP Cherry Red Tahoe RST Traverse City Wine Tour offers a refreshing twist on wine country explorations. It combines luxury transportation, expert guidance, and breathtaking scenery into a package that’s especially appealing if you want a more personalized and relaxed experience. It’s perfect for those seeking authentic tastings with quality service, all while enjoying the natural beauty of Michigan’s wine region.

Ideal for small groups, couples, or solo travelers who want to savor wines without the chaos of large buses, this tour values comfort and authenticity above all. If you’re looking for a memorable, scenic, and educational journey through Traverse City’s top wineries, this could be your perfect outing.